Summary of LIBMO commercials: the appeal lies in regionally rooted ads!
This article introduces the TV commercials for LIBMO, a budget SIM service operated by TOKAI Communications, which is headquartered in Shizuoka Prefecture.
TOKAI Communications also runs mobile phone shops, primarily in Shizuoka Prefecture.
A distinctive feature of their commercials is their local focus—for example, they feature ROSARIO+CROSS, an idol group active in Shizuoka, and include spots broadcast exclusively within the prefecture.
Take this opportunity to check out LIBMO’s commercials, which have been drawing attention for being especially affordable among budget SIM options.
Summary of LIBMO commercials: the appeal lies in regionally rooted ads!
"Appearance" EpisodeROSARIO＋CROSS
This is LIBMO’s 2017 commercial titled “Appearance.” It features members of ROSARIO+CROSS, an idol group from Shizuoka Prefecture, promoting LIBMO against a backdrop that looks like the live house where they usually perform.
The background music is their song “Seishun Call Me.” It’s a refreshingly bright idol song, so if you’re an idol fan, be sure to give the full version a listen!
"Running" ChapterROSARIO＋CROSS
Titled “Running,” this commercial is LIBMO’s 2017 ad.
The women who dash gracefully in the CM are members of the idol group ROSARIO+CROSS.
Since LIBMO is operated by a company based in Shizuoka Prefecture, the group is also a Shizuoka-based idol group.
The footage was filmed around Shizuoka cityscapes and with Mount Fuji in the background, and the final shot features Horai Bridge, recognized by Guinness as the world’s longest wooden pedestrian bridge.
It’s a video that lets you feel Shizuoka everywhere you look.