Who is that beautiful woman? Summary of LUX’s popular and past commercials
When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?
They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.
In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.
We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!
[Who is that beautiful woman?] LUX’s Popular Commercials: A Roundup of Past Ads (1–10)
LUX Super Rich Shine “Blessing of Radiance”Anne Hathaway
This commercial featuring Anne Hathaway, who has appeared in many films that are popular in Japan as well, has that signature LUX look—radiant and luxurious with gold as its image color.
Anne Hathaway opening a door and taking flight is especially striking, as it embodies the tagline, “Every woman has the right to shine.” The commercial also uses the song “GOOD AS GOLD,” written specifically for LUX by the singer-songwriter Ai.
Unilever LUX Lux Bath Glow “Jiggly Jelly” VersionAyana Shiromoto
This is an introductory commercial for LUX’s Bath Glow series, themed around moisturizing hair.
The actress Ayana Shiromoto appears in the ad, highlighting that using Bath Glow gives hair moisture and makes it more manageable.
The cute, charming visual style inspired by the product packaging’s color scheme is also memorable.
Super Rich Shine Straight & Beauty: “I am, straight.” (version)Asuka Saito
A commercial for LUX Super Rich Shine Straight & Beauty built around the theme of “being your true self.” The ad features Asuka Saito of Nogizaka46.
It portrays a story in which she—who isn’t comfortable acting like a stereotypical idol—decides to stay true to her unadorned self without being constrained by anything.
Asuka Saito, with her strikingly straight, beautiful long hair that perfectly suits a hair-care commercial.
Seeing her hair and her resolve in the ad may inspire more people to decide to live true to themselves as well!
Super Rich Shine: Long DriveScarlett Johansson
This is the Lux Super Rich Shine “Long Drive” commercial.
Scarlett Johansson, who appeared in the movie Avengers, stars in it.
In a scene where she’s driving a convertible with the Eiffel Tower in the background, she lets down her tied-up hair, revealing beautifully shining locks.
Her brunette hair looks sexy.
Styling Form 2009Catherine Zeta-Jones
Catherine Zeta-Jones sits before a lighted mirror, setting her wavy hair with LUX styling foam.
Using a treatment-effect foam that doesn’t make it stiff, she styles it to a natural touch, then happily dashes out through the door.
Super Rich (2003)Penélope Cruz
The one showing off a magnificent dance in a pure white dress, swaying her beautiful hair from side to side, is the Spanish actress Penélope Cruz.
She has appeared in films such as Pirates of the Caribbean: On Stranger Tides and Murder on the Orient Express.
Around 2003, she was featured in a LUX Super Rich commercial.
As a Spanish actress from a land of passion, her dancing is light and effortless! That lightness is also a selling point of the product, conveyed clearly through the moisture and the beauty of her hair.
And the cute smile she flashes at the end of the commercial is wonderful, too!
Super Rich (2005)Natalie Portman
The actress who appeared in the LUX Super Rich commercial that aired around 2005 was Natalie Portman, an Israeli-born actress.
She has appeared in works such as Star Wars: Episode I – The Phantom Menace and Black Swan, and in Japan she has also appeared in Dior commercials.
In the LUX commercial, she wears a dress and showcases elegant swordplay while dramatically tossing her beautiful long hair.
The ad conveys that by using this product, you can prevent damage to your hair before it strikes.
In the end, she achieves a complete victory over damage, shifting from a cool expression during the battle scene to a soft, gentle smile.