The theme song for Merit’s commercials. A popular jingle.

Circus

Kao Merit Shopping Edition Yuriko Ishida 1988

This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.

The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.

The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.

The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.

dazzling tomorrowRei Yasuda

Rei Yasuda “dazzling tomorrow” Kao ‘PYUAN’ “Pure Foam” TV commercial theme song

Ayami Nakajo playfully frolics with bubbles; Rei Yasuda creates an original CM song. Kao Pyuan new TV commercial: PYUAN “Pure Bubble Cleanse” edition.

A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.

The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.

Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.

Original songMiyazon

[CM] Kao Merit

It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.

With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.

The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.

His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.

Bud of excitementHitomi Yaida

Bud of excitement

[Commercial · 2008] Kao Merit

This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.

A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.

Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.

O mio babbino caro from the opera Gianni SchicchiGiacomo Puccini

Puccini: Opera “Gianni Schicchi”: O mio babbino caro [Naxos Classical Curations #Romantic]

Here is the song from the Kao Merit Shampoo commercial featuring the couple Toru Nakamura and Isako Washio.

The piece is “O mio babbino caro” from a Puccini opera, and it’s very popular even among classical works.

Since the theme is a scene of coming home after playing with Dad, the title of the song fits perfectly.

over and overRei Yasuda

Rei Yasuda “over and over” Kao PYUAN “Pure Foam” TV commercial theme song

Ayami Nakajo Kao Merit PYUAN “Collaboration” TV Commercial

This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.

It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.

Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.

The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.

One OneMasakatsu Takagi

Masakatsu Takagi – One One / Masakatsu Takagi – One

Ayami Nakajo Kao Merit PYUAN 'It's a Secret' TV Commercial

This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.

It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.

Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.