[mineo] A collection of mineo’s past commercials: introducing the cast and background music too!

mineo “SIM” Version

mineo TV commercial 'SIM' version 15 seconds

This commercial, which aired in the fall of 2023, is a fun one themed around the finger heart.

It shows people making the gesture one after another, and the narration asks, “Is this pose already out of style?” But if you look closely, it turns out they aren’t making finger hearts—they’re holding mineo SIM cards.

The ad highlights how easy it is to switch to mineo, which offers lower fees, by simply swapping the SIM card while keeping your current device.

It’s a clever execution that blends humor with the key message.

The background music is “day by day” by Nishida Gallagher, a gentle, encouraging song carried by a beautiful high-tone vocal.

mineo “Figure” Version / “Queue” VersionWakana Aoi

[Commercial] mineo

This is a commercial that aired when mineo began supporting not only au and Docomo networks but also SoftBank.

It promotes the start of SoftBank compatibility and its great value by using figurines and rallying a line of people.

Precisely because Wakana Aoi’s announcement is serious, the parts where it’s expressed with figurines or where uniquely quirky people are standing in line create a sense of contrast, don’t they?

mineo “Everyone’s Smartphone” versionWakana Aoi

mineo CM 'Everyone’s Smartphone' Version 15 Seconds Aoi Wakana

This commercial highlights mineo’s biggest appeal: everyone can keep using their smartphones just the way they’re used to, but for less.

In the story, Wakana Aoi casts magic on people’s phones, and the expressions of those under the spell convey the shockingly low price.

Since those surprised expressions include smiles, the sense of joy is clearly depicted as well.

mineo 'Carving' Version

mineo Carving Edition

It features carving letters and patterns into the surface of vegetables, revealing the decorated word “mineo.” The biggest point is that there are no unnecessary announcements; it conveys the desire for people to first remember the name and then look into it themselves.

The only sound used is the word “mineo,” which strongly communicates the intent to emphasize the name above all else.

mineo “Sticker” version

mineo Sticker Edition

This commercial conveys the value and joy of mineo through a scenario where stickers are continuously applied in a factory.

The stickers being placed on the smartphones moving along the line boldly display mineo’s pricing, and the way they’re stuck right in the middle of the screen adds a comedic touch while also expressing confidence in the low cost.

It’s also striking that the person applying the stickers is beaming with a full-on smile, which further hints at the users’ delight.

mineo Karaoke “Attack No. 1” Version

mineo Karaoke 'Attack No. 1' Version (Full ver.)

This commercial, which aired in 2019, is a parody piece using footage from the anime “Attack No.

1.” It even features a rewritten version of the theme song as the BGM, with lyrics that highlight the plan’s appeal.

It’s a memorable commercial that catches the eye not only of those familiar with the original work but also of younger viewers who aren’t.

mineo: The Real “No.1 in Satisfaction” EditionWakana Aoi

[CM] mineo — The Reality of mineo

When you’re unsure about something—really, about anything—you want to hear real user feedback and use it as a reference, right? The mineo commercial featuring Wakana Aoi, “Real No.1 in Satisfaction,” is a spot where you can hear exactly those user voices.

Actual users wear boxes decorated with cute illustrations and their names, delivering their unfiltered opinions.

With Wakana Aoi acting as the host, she leans in to listen and has a laid-back chat with them—that’s the vibe of the commercial.