Endless Summer Fest—nicknamed “Ensama”—is an open-air music festival held at the foot of the Shimanami Kaido in Imabari City, Ehime Prefecture. With the tagline “An outdoor fest created by everyone, where everyone’s the star!”, over 100 musicians from inside and outside the prefecture deliver blazing performances across two stages: the Main Stage and the SKY Stage. Two full days drenched in music are guaranteed to get you pumped! Play! Laugh! Dance! Sing! Let’s all have fun together!

A key theme of this festival is that it’s handmade by citizens, with professionals and amateurs working side by side without barriers, creating the festival from the same perspective. It features nonstop music and numerous booths, giving it a strong, festive atmosphere.

Live Earth Matsuyama is an event organized by an executive committee launched for the 2008 edition, led primarily by people in their 20s and 30s. Known as one of the largest eco-festivals in Shikoku, it features live performances by guest musicians, talk sessions, and booths offering organic food and locally produced, locally consumed goods, all with a strong emphasis on creating opportunities to think about our planet.

A handmade, homey music festival will be held on Nakajima, a remote island in Ehime Prefecture. This event features a new concept: on-site live performances combined with recorded streaming shows, and it highlights carefully selected artists chosen from applications received from around the world. At the local live shows, you can enjoy borderless, free-spirited performances by bands and dance units that transcend musical genres. Consider combining your visit with some sightseeing—take in the island’s scenery and stop by the refreshing, beautiful beaches.