Summer Music Festivals Held in Eastern Japan [2025–2026]

“LOVETOYA,” held in Toyako, Hokkaido since 2011, is a festival set in a nature-rich location that includes campsites. And the best part: it’s a generous festival with free admission! That said, to help keep the event going, there’s a donation box provided—so don’t forget to bring some cash for tips!

This is a festival where you can fully experience Okinawa while in Tokyo—the Ryukyu Festival. It’s held every year, featuring live performances by a variety of musicians themed around Ryukyu. Numerous Ryukyu-themed food and drink vendors also take part, earning it a reputation as a way to ‘take a trip’ without leaving the city. If you love Okinawan culture, be sure to check it out.

Hachishoku Summer Free Live is a free festival held in Aomori Prefecture. The concerts take place on a special stage set up in the parking lot of Hachishoku Center, a large food market in Hachinohe City. Every year the lineup is so impressive it’s hard to believe it’s free, and it feels like a joyful music festival you can simply enjoy—so wonderful. After enjoying the live shows, make sure to pick up plenty of delicious food at Hachishoku Center to take home.