[2025–2026] Music Festivals & Outdoor Events Guide for Hokkaido and the Tohoku Region

It’s one of Japan’s largest camping festivals, organized by the magazine GO OUT. The event has expanded to venues across the country, including Fumotoppara in Fujinomiya, Shizuoka, and Tenjin-hama Auto Campsite in Inawashiro, Fukushima. It features stylish camp sites, live performances by a variety of artists, booths from outdoor brands, and a full lineup of outdoor activities and fun.

An outdoor event centered on underground music, held amid majestic nature. The main festival runs for three days, and including the pre-party, it becomes a four-day, large-scale event. It’s a recommended event where you can enjoy a club-like atmosphere in the open air.

It’s an outdoor festival held in Hakodate, Hokkaido. Centered around up-and-coming artists active locally and across the prefecture, you can enjoy a wide range of musical genres. It’s quite a rare chance to see so many artists up close with free admission. Cheering on talented local performers and freely getting hyped with fellow music lovers—drink in hand—is a unique pleasure of outdoor concerts. After the show, it’s worth exploring local gourmet spots, and even traveling from afar to attend makes for a great trip.

JIM BEAM SUMMER FES, a free-admission event where you can enjoy Hokkaido’s famous cuisine and music while sipping a Jim Beam Highball made with the bourbon whiskey brand born in Kentucky, USA, will be held in Hokkaido! Spending summer like an adult—working up a sweat outdoors while enjoying drinks and music—sounds perfect, doesn’t it? With delicious, appetite-stimulating food and a Jim Beam Highball in hand, the live performances by participating artists are sure to make for the ultimate summer festival experience.