[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Cup Chazuke “Take a Breather” VersionKonoha Tsukamoto

TV commercial: Cup Chazuke “A Moment to Relax”

This is a Nagatanien commercial showing a woman who comes home saying, “Phew, I’m exhausted!” and eats a cup-style ochazuke.

Traditionally, Nagatanien’s ochazuke mix is sprinkled over rice cooked at home, then hot water is poured on top before eating.

But the product featured in this commercial is in a cup-meal format! Watching how you can enjoy ochazuke just by adding hot water, many people probably thought, “I should try buying that!”

Nagatanien: “A Moment of Comfort for Everyone” — Farmer Edition / Aquarium Keeper Edition / Businessperson Edition / Bus Driver Edition / Comedian Edition

Flipbook: A Heartwarming Moment for Everyone – Farmer Edition

Flipbook: “A Heartwarming Moment for Everyone — Aquarium Keeper Edition”

Flipbook: “A Moment of Comfort for Everyone — Businessperson Edition”

Flipbook: A Moment That Warms Everyone’s Heart — Bus Driver Edition

Flipbook: A Heartwarming Moment for Everyone – Comedian Edition

In the commercial for the cup-style Ochazuke Nori, the animation is really striking, isn’t it? It shows a farmer, an office worker, and others each working hard, then taking a breather as they eat ochazuke, and their expressions in those moments are truly wonderful.

Nagatanien Microwave Recommendation: “One More Dish! Mapo Tofu” EditionTetsuro Degawa, Konoha Tsukamoto

Nagatanien Microwave Recommendation CM: “One More Dish! Mapo Tofu” Version (15 seconds)

This is a commercial introducing Mapo Tofu from the “Microwave Made Easy” series, which only requires adding ingredients and heating in the microwave.

When Degawa-san serves gyoza for today’s side dish, Rinoha Tsukamoto and the others ask for one more dish.

Degawa-san then takes out Microwave Made Easy’s Mapo Tofu and quickly prepares it.

It depicts a lovely scene where everyone smiles thanks to how easily you can make delicious food.

Nagatanien Matsutake-Flavored Osuimono “Helpful to Have <Japanese-Style Mushroom Pasta>” EditionKyoko Kataoka

Nagatanien Matsutake Flavor Osuimono Commercial: “It’s Handy to Have — Japanese-Style Mushroom Pasta” Version, 15 seconds

This is a commercial for Matsutake-no-Aji Osuimono featuring Kyoko Kataoka that aired in 2021.

Titled “Aruto Tasukaru: Japanese-Style Mushroom Pasta,” it introduces a creative recipe that uses the soup mix to make pasta.

The commercial clearly shows how convenient it is—not only can you enjoy it as a clear soup, but you can also use it to season other dishes.

Nagatanien Ochazuke Nori “Morning Sunshine Ochazuke” VersionAyane Kinoshita

New Horipro beauty Ayane Kinoshita makes her commercial debut in a school uniform — Nagatanien “Ochazuke Nori” new CM: ‘Morning Sunshine Ochazuke’ edition

This is the first commercial appearance of Ayane Kinoshita, who won the Grand Prix at the 2015 HoriPro Scout Caravan.

There are many ways to enjoy Ochazuke nori, but in this commercial, they actually put a fried egg on the ochazuke! It’s called “Morning Sunshine Ochazuke,” with the fried egg representing the morning sun.

It seems perfect for breakfast.

And Ayane Kinoshita is adorable, too.

Nagatanien Simmered Ramen: “Is it tasty, Atami Fuji?” editionAtamifuji and stablemaster Isegahama

Nagatanien Simmered Ramen TV Commercial: “Atamifuji, is it tasty?” 15 seconds

This commercial leaves a strong impression with footage of Atamifuji wolfing down simmered vegetables and stewed ramen from a pot.

Watching Atamifuji happily and heartily bring bite after bite of vegetables and stewed ramen to his mouth is just so refreshing—it turns the ad into something that genuinely makes you feel happy.

Nagatanien Ochazuke Nori “Chilled for Summer” VersionEndo

Nagatanien Ochazuke Nori TV Commercial “Summer Is for Chilled” Version (15 seconds)

This commercial, featuring professional sumo wrestler Endo, introduces a summer way to enjoy Nagatanien’s classic product, Ochazuke Nori.

It shows pouring ice-cold water over rice sprinkled with Ochazuke Nori to savor chilled ochazuke.

With the sound of cicadas and a fan in the background, the spot captures a summery vibe not only through the chilled ochazuke but throughout the entire video.