[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Asage — “Tried eating rice with Asage sometimes” editionTetsurō Degawa

"Asage: 'Tried occasional meals' — 30 seconds"

This is a remake of the 1998 Asage commercial, “Asage, Sometimes with Rice.” The original CM stylishly portrayed people eating Asage with rice, but Degawa’s version adds his signature humor—reacting with an “Hot!” and breaking into a smile as he slurps the Asage.

Nagatanien Ochazuke Nori “Currently Having Ochazuke” Version

Nagatanien Ochazuke Nori TV commercial Featuring: Masashi Matsumura “Currently Enjoying Ochazuke 2022” version 30 seconds

When it comes to Nagatanien’s Ochazuke Nori commercials, this is the one that comes to mind, right? It aired quite a long time ago, but I think many people still remember it vividly.

The footage is simply a man silently and single-mindedly eating ochazuke over and over—but it somehow looks incredibly delicious! By the way, many of you might be wondering who this man is.

It turns out he was actually an employee at an advertising agency! The footage was originally shot as a test for a competition, but the president of Nagatanien liked it so much that they decided to use it as-is for the actual commercial.

Nagatanien Ochazuke Nori: 'Currently Having Ochazuke – Tried It' VersionTetsurō Degawa

Ochazuke Nori: "Currently enjoying ochazuke — tried it" 30 seconds

A remake of the 1997 commercial that so many people remember as “the definitive Nagatanien ad,” the ‘Tadaima Ochazuke-chu’ (“Currently Having Ochazuke”) version, aired in 2022.

This time, Tetsuro Degawa appears, and just like in the original, he silently wolfs down his bowl of ochazuke.

However, many viewers may find that the way Degawa eats has a certain cuteness and endearing charm.

Nagatanien Chicken Soup: 'Tori Tori Tori no Chicken Soup' EditionTetsurō Degawa

Nagatanien Chicken Soup TV Commercial: 'Toritoritori Chicken Soup' Version, 15 Seconds

In a commercial for chicken soup that you can easily make just by pouring hot water, Tetsurō Degawa—who also appears in other Nagatanien commercials—makes an appearance.

As the title suggests, the ad shows him rhythmically singing “Tori tori tori no chicken soup” while pouring hot water into the soup, conveying how easy it is to make a delicious bowl.

Nagatanien Ochazuke “Summer Ochazuke” VersionKonoha Tsukamoto

Ochazuke: “Summer Ochazuke” Edition

A scene of eating ochazuke in a tatami room while feeling the breeze from a fan—many people might find it nostalgic, don’t you think? Appearing is Konoha Tsukamoto, familiar from Nagatanien’s commercials, and through her expressions you can sense both how delicious the ochazuke is and how easy it is to eat smoothly even in the hot season when appetites tend to wane.

Nagatanien Matsutake-Flavored Clear Soup: “Today Is Chirashi Sushi” EditionKyoko Kataoka

Nagatanien Matsutake-Flavored Clear Soup Commercial: “We’re Having Chirashi Sushi Today” - 15 seconds

This commercial uses a parent–child interaction to show which dishes pair well with Nagatanien’s popular Matsutake Flavor Osuimono.

Here, it’s shown together with chirashi sushi, and the child’s smile clearly conveys how well they go together.

The steam rising from the Matsutake Flavor Osuimono is also striking; combined with the warm expression and the smiles, it communicates a sense of comfort.

The visual contrast is memorable too: the simplicity of the soup and the festive colors of the chirashi sushi.

Nagatanien Mapo Harusame 'Lettuce Wrap' EditionTetsurō Degawa

Nagatanien Mapo Harusame Commercial, “Lettuce Wrap” version, 15 seconds

This is a commercial where Tetsuro Degawa showcases the potential of Nagatanien’s Mapo Harusame by introducing example variations.

It features a lettuce wrap made with Mapo Harusame, with detailed descriptions of the ingredients used.

By clearly showing Degawa enjoying the dish at the end, the spot effectively conveys the crucial aspect of flavor quality.

By emphasizing how versatile it is for different arrangements, the ad also inspires viewers to come up with their own variations.