[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Ume Chazuke “Sour (Sugai-san)” VersionYūka Sugai

[HD] Keyakizaka46 Commercial Nagatanien Umeboshi Chazuke Sugai

This is a commercial for Nagatanien’s Umeboshi Chazuke that highlights its authentic flavor by contrasting it with real pickled plums.

In footage where Yuka Sugai tastes and compares both, her happy expressions with either one convey the quality of the chazuke.

The ad also shows the increased amount of flakes, giving a sense of extra value.

The song that adds a unique mood to the visuals is Keyakizaka46’s “Nobody.” With crisp, striking guitar tones over a gentle rhythm, the vocals and sound convey a strong sense of determination.

Nagatanien 'Microwave Recommendation' – 'Microwave Mapo Tofu' EditionKyoko Kataoka, Hanako-chan

Nagatanien Mapo Tofu Commercial: “Mapo Tofu in the Microwave” 15-second version

This is a commercial introducing Nagatanien’s microwave Mapo Tofu, a quick single-dish meal you can make as long as you have tofu.

Through a lively exchange between a parent and child, it conveys that even when there’s nothing but tofu in the fridge—normally not enough for cooking—you’ll still be fine.

By clearly showing how to make it, the ad also communicates the hope that viewers will try it casually.

The consistently bright expressions give the impression that it doesn’t forget to highlight the quality of the flavor as well.

Nagatanien 'Donden Panda Pillow Giveaway Campaign' VersionTetsurō Degawa

Nagatanien TV commercial: “Donden Panda Pillow Campaign” (15 seconds)

This commercial features Tetsurō Degawa introducing an adorable panda that turns into a pillow when flipped over.

By purchasing Nagatanien products, viewers can apply to participate, conveying the desire for everyone to give it a try.

The momentary switch between pillow and panda while his back is turned adds a comedic touch that highlights the fun atmosphere.

The word “cooling” placed alongside also effectively emphasizes its functional appeal.

Nagatanien “Twin Panda Plush Toy Giveaway Campaign” VersionTetsurō Degawa

Nagatanien TV Commercial: “Twin Panda-chan Giveaway” (15 seconds)

This commercial introduces a campaign where you can win Nagatanien’s Twin Panda plushies, and it strongly highlights their appearance.

Centered around Tetsurō Degawa moving the plushies, it conveys their size and a fun, charming look.

It also clearly shows how many people can win, which communicates a desire for viewers to enter and experience the cuteness for themselves.

The combination of Degawa’s gentle smile and the adorable plushies gives an impression of expressing happiness.

Nagatanien Cantonese-Style Crab Omelette “We Sing” VersionTetsurō Degawa

[CM] Nagatanien: Cantonese-style Crab Omelette / Mapo Harusame (Glass Noodles)

A commercial for Cantonese-style crab omelet that’s sure to make you hungry, featuring fluffy eggs and rice coated in a generous, glossy sauce.

Tetsurō Degawa whips it up in no time, and the ease and deliciousness make him break into a jingle of the product name.

He stumbles the first time, but after confirming the place name “Canton,” he belts out the product name properly at the end.

With just three beaten eggs and this product, you can make it exactly as shown in the commercial—truly quick and easy.

Watching Degawa-san throw it together so fast makes you think, “Hey, maybe I can do it too!”

Nagatanien Mapo Harusame “Super Easy” VersionTetsurō Degawa

[CM] Nagatanien: Cantonese-style Crab Omelette / Mapo Harusame (Glass Noodles)

Tetsurō Degawa has such a distinctive voice that you can tell it’s him even with your eyes closed.

Impressionists often imitate him too, and they all do it really well (lol).

In this Nagatanien “Mābō Harusame” commercial, the “Super Easy” version, you really get a sense of how quick and simple mābō harusame is to make.

The jingle is familiar too, and you can’t help but sing along.

And of course, as with these kinds of commercials, once you see it, you just want to eat it—that’s a given!

Nagatanien Gomoku Yaki-Bifun “It’s Fried Rice Vermicelli!” VersionTetsurō Degawa

[CM] Nagatanien – Gomoku Yakī Bifun (Five-Ingredient Fried Rice Noodles)

Tetsuro Degawa appears in Nagatanien’s Gomoku Yaki-Bifun commercial, “It’s Yaki-Bifun!” In the ad, Degawa stir-fries pork and cabbage to make yaki-bifun.

The footage is full of sizzle, showing how anyone can easily cook delicious yaki-bifun by simply adding the ingredients and stir-frying.

It also showcases the unique appeal of bifun—noodles you stir-fry and eat—offering a different kind of tastiness from yakisoba.

Just watching Degawa enjoy it so deliciously is enough to make your stomach growl! At the end, in true Degawa fashion, he cheerfully announces the product name.