[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Ochazuke Nori “Wake-Up: Switch On Your Brain” CommercialKyoko Kataoka, Hanako-chan

Ochazuke Nori Commercial: “Wake-up Head Switch” Nagatanien

You can enjoy ochazuke whenever you like, and it has different charms depending on the situation.

This piece focuses on eating ochazuke for breakfast and the benefits it brings.

It cheerfully conveys how having a proper breakfast flips the switch to help you get through the day.

It also suggests that even if breakfast can feel like a hassle, ochazuke might be an easy option to eat.

With its overall bright tone, it leaves a positive impression that motivates you to start the day with a solid breakfast.

Nagatani-en Fried Rice Mix “Fried Rice King” EditionTetsurō Degawa

[Commercial] Nagatanien Fried Rice Mix

This is Nagatanien’s “Fried Rice King” commercial for their Fried Rice Mix, featuring Tetsurou Degawa wearing a Chinese-style outfit.

The ad clearly shows how easy it is—just add eggs, rice, and the fried rice mix to a piping-hot pan.

With the dynamic feel of watching the kitchen of a Chinese restaurant, it looks incredibly tasty.

On the back of his dazzling Chinese outfit, the bold words “Fried Rice King” are emblazoned.

Degawa’s striking pose—turning to show his back and then striking a kabuki-like mie—is especially memorable.

Nagatanien: “The Power of 70 Shijimi Clams in One Cup” — “Full of Smiles” versionKarina Maruyama

Karina Maruyama CM Nagatanien “Full of Smiles” Version

Karyna Maruyama, a former player for Japan’s women’s national soccer team who’s now a regular on variety shows, appears in it.

At first she’s in a soccer uniform skillfully handling a ball, but in the latter half she wears more feminine clothing, makes shijimi clam soup, and drinks it with obvious enjoyment.

Since the product contains as much ornithine as 70 shijimi clams, the word SHIJIMI is printed on the back of her initial uniform and the number is 70 (lol).

Nagatanien Ochazuke Nori “Suwari (Sit)” VersionHiroshi Tamaki

Nagatanien Ochazuke Nori TV Commercial “Sitting” Version 15 seconds

In Nagatanien’s Ochazuke Nori commercial, “Sit,” Hiroshi Tamaki appears.

He desperately tries to teach his pet dog to sit, but it doesn’t go well, so he decides to refuel with a bowl of ochazuke.

The ad sings the praises of ochazuke as something that always makes you happy to have at home, even if you end up eating it as part of the same daily routine.

And when Tamaki starts eating, the dog quietly sits beside him—leaving you with a warm, cozy feeling at the end.

Nagatanien Ochazuke Nori “Bacon <Habu>” VersionMizuho Habu

[HD] Keyakizaka46 CM Nagatanien 'My Breakfast' Habu

In the commercial for Ochazuke Nori featuring Mizuho Habu from Keyakizaka46, she introduces a creative ochazuke recipe.

Believe it or not, the recipe is to top your ochazuke with crispy bacon! You might wonder, “Does bacon go with ochazuke?” but Habu’s delicious-looking expression and her simple “It’s tasty!” will make you want to try it right away.

It’s actually very easy to make: prepare ochazuke as usual by pouring hot water over rice, then simply add bacon cooked over low heat until crispy on top.

Just like Habu, it makes me want to have it for breakfast!

Nagatanien Hama-sui 'Taste of Japan' VersionKyoko Kataoka

Nagatanien Hama-Sui commercial, “Taste of Japan” version, 15 seconds

This commercial, titled “The Taste of Japan,” introduces the delicious flavor of Hama-sui, rich with dashi.

In it, Kyoko Kataoka takes a sip of Hama-sui and says, “I’m truly glad I was born in Japan.” Paired with the shots of clams shown up to that point, it really makes you imagine just how packed with umami this clear soup must be.

Nagatanien Simmered Ramen “Tastes Better When Simmered” VersionTetsurou Degawa, Kyoko Kataoka, Hanako-chan

[CM] Nagatanien Stewed Ramen

When it comes to hotpot, many people would say the best part is finishing with ramen.

The dashi-rich broth pairs perfectly with the noodles! Focusing on that deliciousness is a product called “Nikomiramen” (simmered ramen).

It’s ramen that you simmer together with vegetables and meat.

Its key feature is that you can give it a quick simmer and eat it right away.

In the commercial, Tetsurō Degawa is shown serving nikomiramen to his family.

Be sure to watch his comical dance at the end! By the way, you might worry the noodles would get soggy, but thanks to a unique process that thoroughly dries them, they’re said to resist getting mushy.