[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]
Speaking of Nagatanien commercials, which one comes to mind for you?
In addition to the crab omelet and mapo glass noodles ads, there are plenty of memorable spots like the Ochazuke Nori and Osuimono commercials!
Whether it’s the scenes of piping-hot dishes being prepared or people digging into ochazuke, they all really whet your appetite.
In this article, we’ll introduce lots of those Nagatanien commercials!
Every ad is staged to look delicious, and watching them will definitely make you want to buy the products!
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[Nagatanien Commercials] Popular and Historic Commercial Compilation [2026] (41–50)
Nagatanien Ume Chazuke “Sour (Mr. Kobayashi)” VersionYui Kobayashi
Yui Kobayashi from Keyakizaka46 pops a whole umeboshi into her mouth and makes a sour face.
The product she introduces in the commercial is the classic of the ochazuke series: Umeboshi Ochazuke.
The ume flakes in it were actually increased by 20% starting in 2019, when this commercial aired! To convey that, she eats a big umeboshi and shows how you can enjoy the plum flavor even more.
Hearing Kobayashi say, “It’s delicious,” at the end makes you want to run out and buy it right away!
Nagatanien Pakitto ‘Pakitto Pasta’ VersionAyase Senna
Making pasta can be a bit of a hassle, especially if you live alone—boiling water to cook the pasta, then using another burner to make or heat the sauce can feel like a high hurdle.
That’s where Nagatanien’s new product, Pakit, comes in handy.
Just snap the pasta in half, put it into the sauce pouch, and pop it in the microwave—done! In the commercial, Ayase Sena, a former top musumeyaku of the Takarazuka Revue, casually demonstrates how easy it is.
It’s the kind of ad that makes you think, “If it’s this simple, I want to try making it—and eating it.”
Nagatanien Adult Furikake: ‘The Seaweed Is Amazing’ EditionJunichi Miyashita
This begins with a scene where nori is crumbled with a satisfying crackling “baribari” sound—it’s a commercial for Otona no Furikake.
From the opening alone, you can imagine it’s packed with crisp sheets of seaweed, and many viewers probably found themselves thinking, “I want to sprinkle this over steaming hot rice and dig in…”
Nagatanien Ochazuke Nori Wake-Up “Body Switch (Anime)” Version / “Head Switch (Anime)” Version
This charming ad with catchy-style animation is for Ochazuke Nori.
An original song encourages having ochazuke for breakfast to help you wake up, and once you hear it, it sticks in your head—it’s pretty addictive, isn’t it? The high-energy pacing is memorable, and watching it gives you a boost of energy too.
Nagatanien Matsutake-Flavor Clear Soup “The Happiness of Having Osuimono (Eel)” EditionRuriko Kojima
Alongside ochazuke, Nagatanien’s long-loved hit product “Matsutake-no-Aji Osuimono” has been a favorite for many years.
The actress appearing in the “The Happiness of Having Osuimono” eel edition of the commercial is Ruriko Kojima.
Sensing the aroma of matsutake in the osuimono that only requires hot water, Kojima begins her meal with an itadakimasu alongside an unajū (grilled eel over rice).
Her spontaneous “Delicious” and bright smile are utterly charming, showing that its taste rivals even the luxurious unajū.
Seeing her enjoy it so appetizingly will surely make you want to have Matsutake-no-Aji Osuimono the next time you eat unajū, just like Kojima!
Nagatanien Sea Bream Dashi Chazuke “The Royal Road of Ochazuke” VersionHiroshi Tamaki
Hiroshi Tamaki has appeared in many commercials for Nagatanien products.
In this commercial, he introduces their Sea Bream Dashi Chazuke.
Presented as the gold standard of chazuke, the sea bream dashi version is showcased with a lively 3-3-7 handclap rhythm.
Watching Hiroshi Tamaki and a large group of male extras savor the chazuke, along with the steamy, appetizing shots of the dish, is sure to whet your appetite! And when Tamaki delivers that final, brilliant expression and a single word—“Delicious!”—it seals the deal: you’ll want to buy it!
Nagatanien Asage “Yes, Asage, Hiruge, Yuge” VersionTetsurō Degawa
Alongside ochazuke, when you think of Nagatanien’s classic products, miso soup likely comes to mind.
They’ve released three varieties tailored to different times of day, named Asage, Hiruge, and Yuge.
It’s not just the names that differ: Asage has a lighter flavor suited for mornings, while Hiruge uses red miso for a richer taste, and so on—the seasonings vary.
In the commercial, Tetsuro Degawa slurps each of the three in turn, showing a deliciously satisfied expression.
