[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

NAGATANIEN Ochazuke Nori “Land of Wano” VersionLuffy

Nagatanien Ochazuke Nori TV commercial, “Land of Wano” version, 15 seconds

The Nagatanien Ochazuke commercials, where people vigorously shovel down their food, have featured many stars over the years, including Hiroshi Tamaki and Hiroshi Abe.

In 2019, the surprising choice was Luffy, the hugely popular protagonist of the manga and anime One Piece! Just like the previous spokespeople, he devours the ochazuke with gusto.

And in true Luffy fashion, he sums it up with a single word: “Delicious!” That alone gets the taste across, doesn’t it? Around the time this commercial aired, the anime had just begun the Wano Country arc, so his outfit and the overall look matched the product’s image perfectly.

Nagatanien Ochazuke Nori “Taste of Japan” versionKarina Maruyama

Nice commercial: Nagatanien Ochazuke Nori, Karina Maruyama, “Taste of Japan” version

This is a commercial for ochazuke nori featuring Karina Maruyama, a former member of Japan’s women’s national soccer team.

To embody the slogan “The Taste of Japan,” they cast Maruyama, who was a national team player at the time, and had her appear in a distinctly Japanese kimono.

That final line—“Delicious!!”—says it all.

These days she’s a staple on variety shows and is strongly associated with blunt-cut bangs, but back then she wore her long bangs parted down the middle.

Don’t miss seeing her with a different look from how she appears now!

Nagatanien Ochazuke Nori (2006)Takamisakari Seihakku

2006 commercial: Nagatanien Ochazuke Nori featuring Takamisakari (now Shikoroyama stablemaster). ♪ Because something good happened today, I’m having ochazuke.

Takamisakari Seihiko has appeared not only in Nagatanien commercials but in many other ads as well.

Here’s the Nagatanien Ochazuke Nori commercial he did back when he was active as a ranked sumo wrestler under Futagoyama stablemaster.

After getting a good result in a bout, what does he eat? Ochazuke! His hearty, sumo-sized, delicious-looking way of eating really whets your appetite.

It seems his next bout didn’t go as well, but even then, he still eats ochazuke! Watching him say “Oh well” and dig in with gusto is energizing.

The commercial features a jingle sung in a cute child’s voice introducing the product.

That lively voice also stirs your desire to buy.

Nagatanien Salmon Chazuke “I want to eat with you” versionTakamisakari Seihakku

[CM] Nagatanien Salmon Chazuke

Takamisakari Toshihiko, who has appeared in many Nagatanien commercials, shows up and gives it a comical vibe.

When you think of Nagatanien, many people probably picture “Sake Chazuke,” right? You tear open the packet, sprinkle it over rice, pour on plenty of your favorite tea, and savor it—Sake Chazuke is unbelievably delicious for something so simple! It might sound like an exaggeration, but I can almost taste it just thinking about it.

The salmon flakes in it are amazing, too! It’s of course delicious when you eat it by yourself, but I’d also love to share and enjoy it with someone special.

Nagatanien Wasabi Chazuke “Let’s make it chilled” versionChizuru Higashi

Wasabi Chazuke “We’re Making a Chilled Version” Edition – TV Commercial Introduction – Nagatanien

A wasabi chazuke with an authentic, nose-tingling kick that’s downright addictive.

In the commercial, actress Chizuru Azuma makes chazuke for her son.

Normally, you’d prepare chazuke with hot water, right? But the ad reveals a shocking twist that turns that idea on its head! Where you’d usually pour in hot water, they use cold water instead—transforming it into chilled chazuke.

For a son coming home from school or club activities on a scorching summer day, a refreshing cold-water version sounds much better than eating it with hot water.

The commercial presents this as a new way to enjoy chazuke that fits exactly how he feels.

Nagatanien Freeze-Dried Asage “Freeze-Dried!” VersionTetsurō Degawa

Nagatanien Asage Freeze-Dried TV Commercial “Freeze-Dried!” Version 15 seconds

This commercial straightforwardly conveys the product’s appeal: you can enjoy miso soup simply by adding hot water.

With Tetsuro Degawa—whose unpretentious, straight-shooting character is his hallmark—doing the explanation, it really comes across as something genuinely delicious.

The pronunciation of “freeze-dried” is another highlight; repeated in Degawa’s uniquely accented English, it firmly fixes the idea that the product is freeze-dried.

The content lets the product’s charm come through clearly precisely because Degawa’s persona is so well established—showing his happy expression when he tastes it and explaining the product at an easy, unhurried pace.

Nagatanien Microwave Recommendation: “The Degawa Family’s Mapo Tofu” EditionTetsurō Degawa, Ruriko Kojima, Hanako-chan

Nagatanien Mapo Tofu Commercial: “The Degawa Family’s Mapo Tofu” 15-second version

This is a commercial that straightforwardly conveys the convenience and deliciousness of mapo tofu you can easily make in the microwave.

Having Tetsurou Degawa—who isn’t strongly associated with cooking—explain the steps communicates that anyone can make it.

His expression when he tastes it is another highlight, and the scene of a happy family enjoying the mapo tofu together emphasizes how good it tastes.

The direction that feels like the mountains of Kagoshima are speaking to Degawa-san is also important, conveying an authentic flavor.

Even his smile at the end communicates trust in the product.