[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Matsutake-Flavored Clear Soup “Make Kamatama Udon with This”Hiroshi Tamaki

Nagatanien Matsutake-Flavored Clear Soup: “Make Kamatama Udon with This” — Hiroshi Tamaki

Matsutake-no-Aji Osuimono is a Nagatanien product that has been loved for many years.

Of course it’s delicious enjoyed as a simple clear soup, but did you know you can also add it to all kinds of dishes? In this commercial, Hiroshi Tamaki introduces one of those arrangement recipes.

And that recipe is—kama-tama udon! Just add green onions and a raw egg to boiled udon, then finish with Matsutake-no-Aji Osuimono, and you’ve got a quick and tasty dish.

As Tamaki-san says in the CM, it’s truly an excellent one-dish wonder.

It really makes you want to try it!

Nagatanien Umeboshi Chazuke “Girly Breakfast” EditionRuriko Kojima

Ruriko Kojima: A girly breakfast—Nagatanien Umeboshi Chazuke

Don’t you feel like eating ochazuke when you see a commercial for it? This Nagatanien “Umeboshi Chazuke – Girly Breakfast” spot is one of those ads that makes you want to eat it, makes you crave that sour pickled plum.

The room seems inspired by plum blossoms and umeboshi, and even the rice bowl and hair accessories are adorned with plum flowers.

It’s a commercial that’s obsessed with girly aesthetics and overturns the usual image of umeboshi chazuke.

Calling it “breakfast” in English instead of “choushoku” makes it sound so stylish and glamorous, doesn’t it? (lol)

Nagatanien Simmered Ramen: “A Hot Pot That Makes the Whole Family Smile”

Nagatanien Simmered Ramen: “A Hot Pot That Brings Smiles to the Whole Family”

In the commercial for simmered ramen that you eat straight from the hot pot, titled “A Pot That Makes the Whole Family Smile,” warm, animation-style visuals unfold.

It’s said to express the wish for children to enjoy eating lots of vegetables, and it depicts a family gathered around the pot, eating simmered ramen with vegetables.

It’s a very heartwarming, comforting commercial.

Nagatanien Mapo Harusame “Recommended Recipe” VersionRuriko Kojima, Sekiwake Terunofuji

Mapo Glass Noodles “Recommended Recipe” Edition

This commercial features Ruriko Kojima and the sumo wrestler Terunofuji.

Ruriko Kojima customizes and cooks mapo glass noodles, adding plenty of meat and vegetables to make a hearty dish for the ozeki.

Sumo wrestlers have a big build and the image is that they eat a lot—and eating is part of their job, after all.

And it’s great to see them enjoying their food so deliciously, too.

Nagatanien Mapo Harusame 'The Man Who Can't Stop' VersionHiroshi Tamaki

Nagatanien Mapo Harusame Commercial “The Man Who Can’t Stop” version featuring Hiroshi Tamaki

A commercial where Hiroshi Tamaki heartily shovels down mapo harusame with white rice is irresistible.

With the upbeat background music and a bright room, it gives off the vibe of a hearty weekend lunch, doesn’t it? This is what they call “meshi-tero” (food porn), right? Watching it makes you want to eat.

It looks so delicious you can totally see why he’d run out of rice and go for seconds.

Nagatanien Mabo Harusame “I Want to Eat It” VersionTetsurō Degawa, Kyoko Kataoka

[CM] Nagatanien Mabo Harusame

A commercial for Mabo Harusame featuring the hugely popular-for-kids Tetsuro Degawa and actress Kyoko Kataoka.

It starts with Degawa asking Kataoka, who plays the wife, to make Mabo Harusame for him…

but the punchline is that Degawa ends up making it himself.

The product’s selling point is that even people who usually rely on their wives or mothers for meals and don’t cook themselves can make it easily! The commercial captures that perfectly.

Just like the wife’s line, “That’s a big help,” it’s a Mabo Harusame that’s full of appeal—you can buy one pack and whip up a quick, easy meal.

Makes you want to eat it, doesn’t it?

Nagatani-en “Smiley Panda Backpack Giveaway Campaign” VersionTetsurō Degawa

Tetsurō Degawa gets super excited about a panda backpack! He even dances—Nagatanien’s new commercial is out.

This commercial, which shows Tetsurō Degawa as the father and a girl playing his daughter smiling with delight, is sure to make you smile too.

What it introduces isn’t a Nagatanien product itself, but the Niko-Niko Panda Backpack you can apply for by purchasing Nagatanien products.

Buy any three items from the entire Nagatanien lineup and send in three barcodes from the packages, and you could win a panda-shaped backpack that parent and child can use as a pair.

The adorable panda backpack appeals not only to children but irresistibly to adults as well.

Put on this backpack, and you’ll be grinning just like Degawa and the others—no doubt about it!