![[Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture](https://i.ytimg.com/vi_webp/DqUqqs4XQ-c/maxresdefault.webp)
[Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
Speaking of local commercials, various companies’ ads are aired all over the country.
In particular, many people still remember the local commercials they watched often as children, even after becoming adults.
In this article, we’ll introduce a whole lineup of local commercials from Aichi Prefecture!
From Nagoya specialties to popular neighborhood shops, these are all commercials familiar to Aichi residents.
We hope not only those from Aichi, but local commercial fans nationwide will enjoy them.
[Nagoya Commercials] Aichi Prefecture Local Commercials Compilation (1–10)
Shiromoto Clinic
This is a commercial for Shiromoto Clinic, a cosmetic surgery clinic.
It’s the version that aired in the Chubu region, starting with Aichi Prefecture, and it introduces the clinic in Nagoya.
And the catchy song playing in this commercial is “I’m Yours Tonight.” Many of you probably found it familiar and wanted to know the title, didn’t you?
Hama Otome
Hamaotome specializes in dried foods like nori, furikake, and ochazuke.
Its commercials, featuring a nostalgic stop-motion animation of a grandfather telling folktales to children, leave a lasting impression.
The giant “Deetarabocchi,” taller than the mountains in those folktales, is actually Hamaotome’s image character.
The commercials are simple—no repeated shouting of product names, no parody songs, and no flashy mascots—and that simplicity is precisely what gives them a timeless appeal.
Sugakiya
Sugakiya is a ramen chain based in Aichi Prefecture, with locations mainly across the Tokai and Kansai regions.
Its unique appeal includes features you won’t find elsewhere, such as sets that let you enjoy ramen with sweets, and a proprietary ramen fork designed specifically for eating ramen.
In addition to operating storefronts, the company also sells instant ramen, helping raise nationwide recognition for this Aichi-born ramen.
Musician Yukio Miyachi, who hails from Nagoya, appears in their commercials, recommending Sugakiya with light, dialect-infused music.
The message clearly conveys that Sugakiya is beloved by Aichi residents and can be enjoyed casually across generations.
Kondō Sanko
The commercial for Kondo Sanko Co.
, Ltd.
, with its catchy slogan “We’ll lend you anything,” really sticks in your head.
The company is located in Minami Ward, Nagoya, and operates a wide-ranging rental business.
In Kondo Sanko’s ad, the unique and amusing character “Kashimasu Musume,” who plays maracas and the shamisen, really stands out.
It’s probably a parody of the comedy trio Kashimashi Musume, who were active in the 1960s! Thanks to that witty touch, this unique commercial is extremely well-known in the Tokai area.
Aoyagi Uirō
There are many commercials that sing the product name as a melody, and Aoyagi Uirō’s ad follows that pattern too.
The short phrase “aoyagi uirō” sung rhythmically in a child’s voice really shines with good taste.
It’s also fun that the singer is a character with a face drawn on a uirō, like the doodle ‘heno heno moheji,’ and a neat hidden detail is that the facial features are actually formed by the characters of the word “uirō.” Aoyagi Uirō has an elegant flavor that pairs well with tea, and it comes in a variety of flavors, so try it if you get the chance!
Life-Saving Tea
A commercial for KATSU MEICHA, sold by Chuhoku Yakuhin, a company in Nagoya, Aichi Prefecture that handles pharmaceuticals and more.
With its catchy melody and the same lyrics repeated over and over, it really sticks in your head after just one listen! Seeing the kids playing energetically in the ad makes it obvious at a glance how good this tea is for your health.
Many people wonder what the phrase sung at the end of the song is saying, but the answer is actually an English sentence.
It ties in with the lyrics up to that point, so be sure to listen closely!
Try dipping it, try pouring it (miso).
Tsukete Miso Kakete Miso is a miso sauce with an elegant sweetness that works with virtually any dish.
Made and sold by Nakamo Co.
, Ltd.
, it’s beloved—especially by Aichi residents—as a versatile seasoning.
Its catchy, say-it-out-loud name is a big part of the appeal.
The TV commercial features a light, cheerful melody and shows recommended ways to use it, clearly conveying that it’s great not only for Nagoya specialties but for many kinds of dishes.
The bright, memorable singing boosts the desire to give it a try.