Nippon Ham commercial: a compilation of mouthwatering, sizzle-filled ads that look delicious
Speaking of Nippon Ham, they’re a food manufacturer that handles not only ham and sausages but a wide range of processed meat products.
From everyday items you see on the dining table to slightly luxurious products perfect for mid-year and year-end gifts, they cover it all.
When it comes to Nippon Ham’s commercials, every single one makes the ham and sausages look delicious and seriously whets your appetite.
In this article, we’ll showcase a whole lineup of those mouthwatering Nippon Ham commercials, so be sure to check them out.
Nippon Ham commercials: a collection of mouthwatering, sizzle-filled ads (1–10)
Nippon Ham: Oden Ingredients for Meat Lovers — “Meat-and-Mochi Gyoza” Version / “Quail Egg Meatball” VersionNEW!
In this commercial introducing oden ingredients made with meat, the story is presented in the style of an audition.
The two items featured this time are meat-mochi gyoza and quail meatballs.
It’s striking how they withstand tough questions and comments from the three judges—a mother, son, and daughter—and ultimately win their approval.
Although the portrayal is very passionate, the fact that it’s actually an audition for oden ingredients adds a touch of humor.
Nippon Ham Schauessen “Schau Orchestra” VersionTsuyoshi Shinjo, Sapporo Symphony Orchestra
This commercial was released in 2025, 40 years after the debut of Schauen Essen.
Tsuyoshi Shinjo, manager of the Hokkaido Nippon-Ham Fighters, appears as a conductor in front of the Sapporo Symphony Orchestra.
The music being performed is said to be the CM song from when Schauen Essen first appeared.
The tagline “Delicious things have sound” has reportedly been used since the product’s launch, making this a commercial truly fitting for the brand’s 40th anniversary.
Nippon Ham Schau Essen 40th Anniversary “Zokuzoku” Version
From a row of cars, the head of Schau Essen’s mascot, Shauman, pops out.
The scene where lots of suit-wearing Shaumans appear is oddly surreal yet overwhelming, and you can’t help but chuckle.
After that, Shauman goes around handing out Schau Essen sausages to people in a park, and the camera zooms in on one boy’s expression.
Seeing how deliciously he eats them, many viewers probably felt like having some Schau Essen themselves, don’t you think?
Nippon Ham Schauessen Power-Spicy “Spiciness” Version / Schauessen Oichi-zu Cheese “Chii” Version
This is a commercial introducing two Schaubessen products: Power-Kara (extra spicy) and Oichii-zu (cheesy).
The two ads have different tones, but both use bold direction with a good sense of humor, making them really fun to watch.
Of course, each product itself looks delicious, and combined with the mouthwatering, sizzle-filled visuals, there’s no doubt they’ll make you want to try them.
Nippon Ham Swift Loaf
This is a commercial where Mr.
Chū Arai—who was also a member of The Drifters—promotes Nippon Ham’s dedication to deliciousness embodied in their Swift Loaf.
The simple footage of the Swift Loaf being sliced and shown to the viewer conveys a straightforward message: we want you to try it first.
Nippon Ham: “CEO Shinjo — Protein, made more free.” (version)Tsuyoshi Shinjo
A must-see commercial for baseball fans: Nippon Ham’s “CEO Shinjo: Let Protein Be Freer” edition.
It features Tsuyoshi Shinjo, manager of the Hokkaido Nippon-Ham Fighters, talking about the joy of eating.
The crisp, sharp ending is a nice touch.