Nitori Multi-Pot: “One appliance you can always rely on” — 10 functions in 1NEW!

A 10-in-1 multi pot [the one device you can always rely on]

You’ve probably seen multi-pots with distinct L-shaped handles a lot in recent years.

The Nitori multi-pot featured in this commercial comes with a handled strainer and a steamer that fit perfectly inside the pot, enabling it to handle an impressive 10 different functions with just one unit.

The ad shows a variety of dishes being prepared using only this multi-pot, and it really sparks ideas for how to use it—especially for people living alone or in pairs, for whom it seems particularly handy.

Nitori - Stay warm and comfortable even on the sofa: “2-Way Kotatsu with Adjustable Height”NEW!

Stay warm and cozy on the sofa: A 2-way kotatsu with adjustable height

Haven’t many of you ever thought, “I wish there were a kotatsu I could use while sitting on the sofa”? Just imagining slipping your feet into a kotatsu and enjoying a meal while nestled on a plush sofa is enough to make you happy, isn’t it? This product turns that idea into reality.

In the commercial, it shows that by adjusting the leg length, you can use it like a regular kotatsu and also raise it to a height that’s perfect for sitting on a sofa.

Nitori “Nitori’s Christmas” VersionNEW!

[2025] Nitori Christmas

This is a commercial introducing various Christmas items sold at Nitori.

The video also showcases small items like ornaments, but the real eye-catcher is the Christmas tree featured at the beginning.

It’s a clever product that lets you set the tree on a central pole and simply pull it down to complete it in no time.

Traditional trees were a hassle to put up and take down, but this one is appealing because it requires so little effort.

The ad conveys how easily you can enjoy a seasonal vibe, and it builds the expectation that it will enrich everyday life.

Nitori: “Stay comfortable even in the dry season with our upgraded humidifier!”NEW!

Stay comfortable during the dry season with our advanced humidifier!

This commercial, which promotes the newly upgraded humidifier, showcases the product’s many appealing features.

First, you can pour water directly into the top of the unit; of course, you can also remove the tank to quickly refill or clean it.

It can run continuously for 12 hours.

The ad wraps up by highlighting that, despite being so convenient, it’s offered at a characteristically affordable Nitori price.

It probably made many viewers think, “I want to try this!”

Nitori - Nitori’s Warm Bedding: “N-Warm is so warm~♪” VersionNEW!Shin Shimizu

N-Warm is so cozy~ ♪ Nitori’s warm bedding

This commercial comically portrays various chilly situations and conveys that N-Warm keeps you cozy even in those moments.

The depictions of cold are relatable, split-second chills anyone might experience, and the surprised facial expressions amplify the humorous tone.

The immediate contrast with the warmth of N-Warm that follows clearly delivers a reassuring sense of comfort.

Nitori Pocket Coil Chair: “Looks like a chair, sits like a sofa” EditionNEW!

Pocket-coil chair [Looks like a chair, sits like a sofa]

This commercial introduces Nitori’s pocket coil chair, clearly conveying its comfort and the thoughtful design behind it.

With close-up shots, you can really sense the chair’s features and texture.

While it looks like a chair, its sofa-like seating comfort is a key highlight, and it also expresses the brand’s intent to support your daily relaxation time.

Nitori Extra-Thick Rug: “From ‘laying it down’ to ‘relaxing’ with Nitori’s rugs” (version)NEW!

Extra-thick rug [Nitori’s rugs shift from something you “lay down” to something you “relax on”]

As highlighted in the product name, this is a commercial introducing an ultra-thick rug whose defining feature is its thickness.

It emphasizes that the substantial cushioning lets you relax in comfort, showing adults, children, and even a cat lounging on the ultra-thick rug.

Seeing how comfortable everyone looks, many viewers probably found themselves thinking, “I want one for my home, too!”