Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.

Morning of PartingPedro & Capricious

Morning of Parting

Pedro & Capricious’s “Wakare no Asa” (Morning of Parting) was released in 1971 and is known as one of the group’s signature songs.

The original is “Was Ich Dir Sagen Will” by Austrian singer Udo Jürgens, to which Rei Nakanishi added Japanese lyrics for this version.

The sound leans strongly toward kayōkyoku, giving it a different vibe from the original, and over this powerful arrangement the sorrow of parting is sung.

Because the song conveys a kind of strength that tries to shake off loneliness, when it’s used in commercials it tends to create an impression of emphasizing the power to move forward.

At HomeMiyuki Nakajima

At Home

Miyuki Nakajima’s “Home ni Te” (“At the Platform”) is a song included on the B-side of the 1977 single “Wakare Uta.” Despite being a B-side, it gained popularity thanks to numerous tie-ins, including being used as an insert song in the drama “From the North Country.” Set to a quiet, acoustic guitar-centered sound, it portrays the scene on a train platform bound for one’s hometown, imbued with both loneliness and warmth.

It was also used in a JR East commercial as a CM song, and its theme of the station and the tender longing for home comes through clearly.

Kanda RiverPrincess Kaguya

Kaguya-hime – Kandagawa

Takara Shochu Jun Legend Commercial 1994

Kaguya-hime’s “Kandagawa” was released in 1973, and it became a hit thanks to lyrics that resonate as they look back on memories with a lover.

A key point is that the lyrics incorporate real experiences, and the inclusion of actual place names lends them a sense of realism.

The sound features a gentle tone that could be called the epitome of folk music, conveying both the bittersweetness and warmth of reminiscing.

As for commercial use, it was selected for the Takara Shochu Jun Legend ad featuring Kosetsu Minami, where the pairing with smiling visuals gives the impression that warmth is emphasized more than loneliness.

BAD COMMUNICATIONB’z

B’z’s Bad Communication – Ultra High Quality Audio

This is a track from B’z’s first mini-album, BAD COMMUNICATION, and it features a rock dance beat.

Since much of the lyrics are in English, it was mistakenly listed on a Western music chart.

The song was also tied in with a commercial for Fujitsu’s FM TOWNS.

Ken the Wolf Boy Theme (Lotte “Fit’s” TV Commercial Song)

[LOTTE] Lotte Fit’s Commercials Binge-Watch! Complete Collection [Fit’s]

This is a compilation of commercials for LOTTE’s gum, the “Fit’s” series.

Featuring Nozomi Sasaki, who was rapidly gaining popularity among young people at the time, and Takeru Satoh, the CM became a hot topic for its impactful choreography set to an original song.

Takeru Satoh comes off more flashy than he does now, and Nozomi Sasaki has a more gyaru vibe than she does today.

Naomi Watanabe is also dancing in the background.

She’s slimmer than she is now.

I want to take only you away just like this.DEEN

DEEN “I Want to Steal You Away Just Like This <Kiseki Version>”

It was used as the 1993 commercial song for NTT DoCoMo’s “pager.” The bittersweet relationship between the man and woman in the ad matches the lyrics, which sing of feelings for a loved one.

It is DEEN’s debut single and their biggest hit.

Dream FlowerHiroshi Madoka

Dream Flower (Hiroshi En)

This is a song by Hiroshi Madoka that fills you with nostalgia.

Its melody brims with Showa-era charm, blending seamlessly with Madoka’s soothing vocals, and the catchy chorus—one almost everyone has heard at least once—leaves a strong impression.

Released in November 1978, it became widely known after being used in a Japan Airlines commercial.

It’s also a familiar tune on variety shows and has remained beloved by viewers.

The polyrhythmic development makes your heart dance, and it has a charm that makes you want to hum along every time you listen.

I hope you’ll rediscover this work and enjoy a nostalgic moment.