NTT Group commercials. A collection of commercials for mobile phone and internet services.
The NTT Group, including NTT DOCOMO as well as NTT East and NTT West, mainly operates businesses related to telecommunications.
In particular, commercials from these three companies are actively broadcast on television and video platforms, so you’ve likely seen them often.
In this article, we’ll introduce all the commercials produced by NTT Group companies so far.
We’ll also touch on the performers and the background music used, so if there are any commercials you’ve seen and want to know more details about, please take a look.
NTT Group commercials. A collection of commercials for mobile phone and internet services (1–10)
NTT West Japan “Let’s go with N for fiber. Discount” versionNEW!Yu Miyazaki
Yuu Miyazaki is introducing NTT’s internet service that delivers 10 Gbps speeds while singing a hand-play song.
The cute hand-play song is memorable, but the animation of Navit, the mascot character of FLET’S Hikari, is super cute too, so be sure to check that out as well.
NTT DOCOMO Business: 'DX That Cares About People'NEW!Takako Matsu, Sadao Abe
This commercial dramatizes the company’s name change from NTT Communications to NTT DOCOMO Business and the feelings behind it.
In the story, salesperson Takako Matsu explains it to business owner Sadao Abe, using gestures as she conveys their intentions, which makes it feel friendly and approachable.
The message centers on warmth—showing a desire to be there closely for people.
NTT East Japan 'Next Innovation: Agri' Edition
This commercial is told from the perspective of an elementary school girl and portrays her father, a man working to develop strawberries grown in summer.
As she admits she’s not good at trying new things, she also says she loves her dad for working so hard—her warm words are truly wonderful.
Playing in the background of this heartwarming story is “Megure” by Haoto, a familiar voice from NTT commercials.
The lyrics are lovely, describing how love circulates through the world just like river water cycles and returns as rain.
It’s a song that makes you want to be kind to others.
This is NTT Docomo’s student discount commercial, the “Ayano-sandros?” version.
It features Shinichi Tsutsumi, Go Ayano, Mitsuki Takahata, and the members of [Alexandros].
The story is a classic “middle-aged man” mix-up, where Shinichi Tsutsumi mispronounces the popular student band “[Alexandros]” as “Ayano-sandros.” The catchy phrasing and the scene where Go Ayano actually joins as a guitar-vocal are so cool that you can’t help but get drawn in.
The song “Buzz Off!” is included on [Alexandros]’s fifth album, ALXD.
docomo iPhone “Enjoy Unlimited” version / “Buy at a Great Price” versionSatomi Ishihara
This commercial features a miniaturized Satomi Ishihara introducing the fact that you can get the latest iPhone with NTT Docomo and highlighting its various attractions.
Hiding inside a bag, she whispers a suggestion to upgrade, and her smiling delivery adds a touch of charm.
The way the person’s desire to upgrade grows without realizing she’s hiding there also gives the ad a comical feel.
docomo “The start of irumo” versionSatomi Ishihara
This commercial conveys the excitement of irumo, a new service that lets you choose plans that are better value than previous docomo offerings.
Set in a whimsical world where Satomi Ishihara moves around with a smartphone and icons, her smile directly communicates joy.
While it doesn’t go into detail about how it’s more economical, the video’s full-on fun makes you feel motivated to look into it yourself.
NTT Facilities: “Creating the future of facilities together” (version)
This is a commercial for NTT Facilities, whose mission is to leverage facilities such as the buildings and equipment owned by companies.
It depicts a female employee working together with senior colleagues and partner companies to enhance the value of these facilities.
Although facilities and the concept of increasing their value may feel unfamiliar, this commercial serves as an opportunity to learn about them.
NTT West Japan “We Believe in the Power of Connection”Ichiro, Miyazaki Masaru
In NTT West’s commercial “Believing in the Power to Connect,” stories are told about past communication technologies—such as rotary phones, public telephones, telegrams, fax machines, and video calls—and the human connections they enabled.
In the final scene, Ichiro delivers the line, “We believe in the power to connect,” conveying a conviction to continue shaping new forms of communication into the future.