We’ve put together a collection of local commercials that will make anyone living in Okinawa blurt out, “Oh, I know this one!” These spots are packed with Okinawa’s unique vibe—catchy phrases that stick in your head, quirky production, and lines sprinkled with dialect.
For people outside the prefecture, many of them feel refreshingly new and offer a glimpse into Okinawan culture and everyday life.
So go ahead—soak in the nostalgia and count how many you recognize!
List of local commercials from Okinawa Prefecture. Nostalgic corporate ads too (1–10)
Nago Pineapple Park
This is a commercial that introduces Pineapple Park, a theme park in Nago City, Okinawa, while its mascot character delivers the weather forecast.
Set to a light, cheerful song, it takes viewers on a tour of the facilities, and the sweeping views of pineapples convey a refreshing feeling and whet expectations for the taste.
The smiles of the children also highlight that it’s a place enjoyable for a wide range of ages.
Fresh Plaza Union
This is a commercial that promotes Fresh Plaza Union, a supermarket operating in Okinawa, with a cheerful vibe.
A key point is the smiles of the cast, which really convey the excitement of great deals.
And the theme song being sung in that fun atmosphere is “Because It’s UNION!” Its lyrics highlight that it’s an Okinawan supermarket, and the light rhythm gives it a friendly, approachable feel.
Maesato
This is a commercial for Maesato, which manufactures and sells products like konnyaku, tofu, bean sprouts, and tokoroten.
In the animation depicting a family of four at the dining table, Maesato’s products make an appearance.
The background music is an original song that introduces the products they handle, and it seems to have become a topic of conversation because babies stop crying when they hear it.
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A&W
This commercial promotes a great deal from A&W, a fast-food chain in Okinawa, through a dance by its mascot, Bear-kun.
It mainly highlights that Tuesdays are the best value, clearly conveying the message of enjoying delicious food at a bargain.
The energetic background music adds a sense of excitement and heightens anticipation for the flavors that await.
Okinawa Ham
This commercial promotes the convenience and deliciousness of OkiHam’s Oh! Pork through a light, catchy song.
It highlights various forms of convenience, such as being ready to use right after opening the bag and coming in single-use portions that are easy to incorporate into cooking.
By also showing dishes like pork-and-egg, it clearly conveys the great taste.
With the characters’ singing and more, the content evokes an exciting sense of deliciousness.
Okinawa Seifun
This is a commercial from Okinawa Seifun, famous for its mix flour for Sata Andagi.
In this ad, a parent and child are shown making and eating Sata Andagi together, conveying how the taste is passed down from parent to child and how Okinawa Seifun supports these family connections.
The gentle, original background music is also memorable—if you’re from Okinawa, it might sound familiar to you.
Orion Beer
This commercial highlights how Orion Beer has expanded widely and continues to be loved by locals, shown through Okinawa-born people living in various places.
The cheerful song and lively movements are striking, conveying Orion Beer’s commitment to supporting everyday enjoyment.
The song that further enhances this vibrant, fun atmosphere is BEGIN’s “Ojii Jiman no Orion Beer.” It’s a track that underscores how Orion Beer has been loved for a long time, and the light sound of the sanshin also conveys the spirit of Okinawa.