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[Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
When watching commercials, you often hear pieces played on the piano, don’t you? Beyond conveying a product’s image, the piano’s tones—played in a way that resonates with viewers’ emotions—somehow become deeply etched in our memories.
In this article, we’ll introduce a selection of heartwarming piano pieces used in commercials that you’ll find yourself humming along to.
From classical masterpieces and film themes to original CM tracks and piano covers of popular J-pop songs, we’ve gathered a wide variety—so try searching for the tune that caught your ear in a commercial.
[Piano Music from Commercials] Introducing Heart-Touching Masterpieces (1–10)
Original song
This is an introductory commercial for umeshu produced at the Yamazaki Distillery in Kyoto, renowned for its whisky-making.
It highlights that the umeshu is crafted using whisky base spirit and whisky casks, emphasizing a unique appeal different from ordinary umeshu.
Flowing behind the high-quality visuals is an original piece composed specifically for this commercial.
Over a beautiful string accompaniment, the piano performance is striking—as if performing a dance.
The result is an exceptionally elegant piece of music that perfectly matches the product’s image.
New York State of MindBilly Joel
This commercial, featuring Hana Sugisaki standing still in the middle of Shibuya’s scramble crossing—an image that leaves a strong impression—introduces a company’s mission to use IT to make the future better.
The dawn-lit visuals are so beautiful that you can’t help but want to watch it over and over.
The emotional song that plays alongside this wonderful footage is Billy Joel’s “New York State of Mind.” Released in 1976, the song expresses Billy’s feelings as he returned to his hometown of New York.
His richly expressive vocals—and the beautiful piano accompaniment—further elevate the song’s moving atmosphere.
SummerJoe Hisaishi
This commercial expresses Kirin’s longstanding support for soccer and speaks to the feelings behind it.
The key point is the smiles of the many different people involved in soccer, conveying the desire to keep supporting those smiles.
It’s imagery that radiates warmth, showing smiles spreading in many forms.
Further highlighting the kindness embedded in the visuals is Joe Hisaishi’s “Summer.” The gentle tones of piano and strings are especially memorable, and they also create a relaxed atmosphere.
freshMasakatsu Takagi
This commercial featuring volleyball player Ran Takahashi and Shingo Katori is for Suntory Natural Mineral Water Kiritto Kajitsu.
It shows the two of them walking briskly, almost like race walkers, while holding Kiritto Kajitsu, and their friendly rapport leaves a strong impression.
The background music is Kitokito by composer Masakatsu Takagi, who has worked on numerous film and commercial scores.
The song is an insert track from director Mamoru Hosoda’s film Wolf Children, so those who have seen the movie might find it familiar.
The flowing performance of piano and strings is refreshing and beautiful, making it a piece that soothes the heart.
seesawtuki.
A Spotify commercial shows a family of three—a father, mother, and daughter—driving together.
The mother tells the daughter she’s in charge of today’s BGM, and the daughter plays Tuki.’s “Seesaw.” The song is included on the album “15,” released in January 2025, and layers band sounds over a flowing piano accompaniment.
It portrays the complexity of a love that isn’t straightforward: when you move closer, the other person pulls away; when they approach, you find yourself retreating.
In the lyrics, they wish they could meet each other at the same pace, and it depicts the resolve to start by loving oneself.
For anyone currently in love, this is a track that will resonate especially deeply.
future paintingMasaharu Fukuyama
This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.
In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.
Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.
The song featured in the commercial, Mirai-e, was written specifically for this campaign.
Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.
Original song
This commercial shows neighbors excitedly chatting about using Cosmo’s personal car lease.
The conversation conveys the appeal of a personal car lease, while the friendly atmosphere among the neighbors leaves a strong impression.
In the background, a gentle melody plays that perfectly matches the tone of the commercial.
When it comes to Cosmo Oil commercials, many people probably associate them with this very song.
The piece is an original composition by Yoko Kanno created for Cosmo Oil’s commercials, titled “seeds of life.” The harmony of piano and orchestral instruments is beautiful—you could listen to it forever.