Rakuten Mobile’s commercial songs: rock-flavored theme tracks
Rakuten Mobile has rolled out services rarely seen from other carriers, such as one year of free basic fees and a single, easy-to-use plan that suits both heavy and light smartphone users.
They’ve actively promoted these services in TV commercials as well.
Many of you probably remember the vivid impression of Ryoko Yonekura giving an energetic presentation against the brand’s pink theme color, along with the powerful sound logo.
In this article, we’ll introduce all the songs used in Rakuten Mobile’s commercials!
From classic Western hits to original songs, they’ve selected rock-flavored tracks from both Japan and abroad.
Alright, let’s dive in!
Rakuten Mobile’s commercial songs: Rock-flavored theme tracks (1–10)
POPCORN STARBIGMAMA
It’s a thrilling punk rock number that combines a sense of speed with pop appeal, blazing through in just two minutes.
Included as the B-side to the single “Strawberry Feels,” released in March 2018, it was also featured in a Rakuten Mobile commercial.
The lyrics are striking, using the familiar motif of popcorn to depict suppressed emotions bursting free.
Despite its straightforward sound and song structure, the energetic performance—powered by a cohesive band ensemble that even includes violin—is captivating.
It’s the perfect track when you want to blow away the suffocating feelings of everyday life or just cut loose.
Original song
This piece, which was featured in the 2019 commercial “Kaleidoscope,” is an original track, and the composer has not been revealed.
Some of you may recognize the gorgeous atmosphere from the CM in which Rola appeared.
The song’s theme is “challenge,” reflecting moves like her entry into Hollywood as an actress and the aggressive stance of Rakuten Mobile.
With an EDM- and techno-like sound, it carries a sense of innovation.
It seems perfectly suited as background music for moments when a quiet fighting spirit is burning.
Original songWataru Hirano
The song used in the Rakuten UN-LIMIT VI commercial “One Plan: For those who don’t know which pricing plan fits” featuring Ryoko Yonekura and Ryoko Hirosue is an original track made for the ad.
It was created by Wataru Hirano, a former member of the ska-punk band LIFEBALL who now produces numerous commercial songs, including for Chicken Ramen’s “What is Cabbage Salad?” spot.
The sound, with guitar riffs racing freely in all directions and a driving sense of speed, stylishly conveys a digital briskness.
Bang!MIYAVI
Bang! by guitarist MIYAVI, which was featured in a Rakuten UN-LIMIT commercial, is included on his 2020 album Holy Nights.
The song, which sings about the coexistence of technological evolution and the future of humanity, delivers a powerful push forward, and MIYAVI’s astounding guitar work is electrifying.
Overflowing with passion, the session in the music video is fantastic as well—a hopeful number brimming with limitless possibilities and an open future.
We Will Rock YouQueen
A classic song by the rock band Queen that you often hear in many commercials besides Rakuten Mobile.
It was used in Rakuten Mobile’s iPhone 13 Pro ad.
Written and composed by guitarist Brian May, its rhythm echoes a racing heartbeat, and Freddie Mercury’s soaring cries are deeply moving.
The track has many anecdotes too—like the stomps actually being recorded by pounding feet, and the music video being filmed in drummer Roger Taylor’s backyard.
It’s a song that energizes you with a soulful power that wells up from within!