Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2025]

YOUTatsuro Yamashita43rank/position

YOU – Tatsuro Yamashita

The Asahi Life commercial featuring Miho Kanno is titled “Life Is a Book.” In the product explanation for the long-term care insurance plan Anshin Kaigo, it introduces the idea that life is a single book and that each person’s story should be cherished.

The CM song is “YOU,” included on Tatsuro Yamashita’s 2022 album SOFTLY.

Dance, fish.Tatsuro Yamashita44rank/position

Tatsuro Yamashita “Soubo (The Masses)” / “Odoroyo, Fish (Dance, Fish)” Music Video

This commercial conveys the excitement of traveling and spending time in Okinawa through images of Yuriko Ishida enjoying the Okinawan sea.

With sunny skies, crystal-clear water, and her radiant smile layered over it all, it vividly and refreshingly portrays the fun of leisure and sports.

The song that further highlights the gentle exhilaration expressed in these visuals is Tatsuro Yamashita’s “Odoroyo, Fish” (“Let’s Dance, Fish”).

Its light rhythm paired with a soft, memorable melody, and the buoyant layering of sounds, all effectively communicate a sense of joy.

Christmas EveTatsuro Yamashita45rank/position

Nana Eikura stars in Tatsuro Yamashita’s “Christmas Eve” special movie-version PV

When it comes to Christmas songs, you just can’t leave this one out! Even though it was released in 1983, it’s beloved across all generations and stands as the king of Christmas songs in the J-pop scene.

Since its release, it’s been featured in various commercials, starting with JR Tokai’s ads.

The accompaniment has a warm, quintessentially Christmas feel, and the sparkling jingle of the sleigh bells is truly beautiful.

Tatsuro Yamashita’s gentle vocals further enrich the bittersweet story woven into the lyrics.

Christmas EveTatsuro Yamashita46rank/position

Christmas Eve Tatsuro Yamashita Masterpiece CM Collection JR Tokai Christmas Express Rihei Makise 1989

This song, “Christmas Eve,” one of Tatsuro Yamashita’s hit tracks and also a Christmas song, is probably best known as the CM song for JR Tokai’s “Christmas Express” featuring Riho Makise.

It has also been used in commercials for Suzuki’s Chevrolet MW and DeNA’s Mobage, among others.

Eyes On YouMasayoshi Yamazaki47rank/position

Masayoshi Yamazaki / “Eyes On You” MUSIC VIDEO -Movie Ver. (SHORT)-

This spring-filled commercial is for ladies’ newcomers’ suits.

Many viewers were likely moved by Hiyori Sakurada donning a suit, saying “Thank you” to her mother, and heading out.

The direction that shows her leaving the house over the years right at the doorway is also lovely.

The BGM features Masayoshi Yamazaki’s “Eyes On You.” Its lyrics—“Because I’ve been watching over you more than anyone”—are striking, and they fit this commercial’s story perfectly.

One more time,One more chanceMasayoshi Yamazaki48rank/position

Masayoshi Yamazaki – “One more time, One more chance” MUSIC VIDEO [4K Quality]

This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.

Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.

The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.

Over the RainbowMasayoshi Yamazaki49rank/position

Over the Rainbow

In this commercial for the Colt, developed jointly with DaimlerChrysler, the memorable narration says, “Japan and Germany gave it serious thought,” and it proudly highlights the freedom to choose exterior colors and features.

The background music is the classic “Over the Rainbow,” covered by artists worldwide.

For this particular CM, a vocal version by Masayoshi Yamazaki was selected.

His warm voice and the relaxed, swing-like arrangement are wonderful.