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Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2025]

When it comes to what helps songs and artists gain widespread recognition, tie-ins with TV commercials are an important factor.

From among these highly popular commercial songs, here’s a ranking focusing on tracks by male singer-songwriters.

Male Singer-Songwriters’ CM Songs, Commercials, and Popular Songs Ranking [2025] (51–60)

JUMPKiyoshiro Imawano57rank/position

This commercial showcases the journey of Nodogoshi from the cultivation of raw ingredients, through the manufacturing process at the factory, to distribution and in-store displays, all the way until it reaches our hands.

By featuring the people involved at each stage, it powerfully conveys the dedication of many individuals.

The background music is a brass arrangement of Kiyoshiro Imawano’s “JUMP,” adding a bright and festive tone to the commercial.

SUNGen Hoshino58rank/position

Gen Hoshino – SUN (Official Video)
SUN Hoshino Gen

He was featured in dramas and commercials.

Now a hugely popular, much-talked-about artist, Gen Hoshino has a song with an intro melody that sticks in your head and becomes addictive.

There’s no other song quite like it, and every time I listen, it lifts my spirits—it’s an anthem of encouragement.

StarGen Hoshino59rank/position

This is a commercial in which Gen Hoshino introduces two types of Wonda.

There’s the “New Wonda Clear Black” version, which emphasizes that it’s perfect for starting your day, and the “New Wonda Royal Latte” version, recommended for the afternoon.

Gen Hoshino appears in both, highlighting each drink’s distinct flavor.

The background music features ‘Star,’ unveiled for the first time in this CM.

It’s a bright and refreshing track with memorable lyrics that evoke the feeling of spring.

In the Great Sky and on the Vast EarthChiharu Matsuyama60rank/position

Set against the majestic nature of Hokkaido, this gem of a masterpiece sings of a powerful way of life.

Its lyrics, which stress the importance of continuing to look forward even while facing the setbacks and hardships everyone experiences at least once, are filled with the unique depth of insight and warmth characteristic of Chiharu Matsuyama.

Especially in moments when your heart feels like it might break, the song embodies the will to seize happiness with your own hands, gently giving listeners a reassuring push forward.

Included on the June 1977 album “Kimi no Tame ni Tsukutta Uta” (A Song Made for You), it was later featured as an insert song in the Fuji TV drama “The Ugly Duckling” and used in a Snow Brand Milk Products commercial.

This is a song to hear when you stand at a crossroads in life or are about to take a new step.

Matsuyama’s clear, pure voice will surely kindle a light of courage and hope in your heart.

Male Singer-Songwriter CM Songs, Commercials, and Popular Songs Ranking [2025] (61–70)

Go for it, baby!!Keisuke Kuwata61rank/position

Keisuke Kuwata – Go For It, Baby!! (Full ver.)
Go for it, baby!! Keisuke Kuwata

“Go for it, Baby!!” by Keisuke Kuwata serves as the theme song for UNIQLO’s AIRism commercial “Life and Wear / For Any Kind of Day,” featuring Haruka Ayase and Kohei Matsushita.

The track is included on his 2011 album MUSICMAN and is also known for being performed after his recovery at the 61st NHK Kōhaku Uta Gassen.

Packed with Kuwata’s signature style, it’s a song that has surely encouraged many, and one I’d highly recommend as an uplifting anthem.

toad lily [Tricyrtis]Keisuke Kuwata62rank/position

This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.

The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.

At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.

While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.

The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.

Sad Feelings (Just a Man in Love)Keisuke Kuwata63rank/position

Keisuke Kuwata – Sad Feelings (Just a Man in Love) (Full ver.)
Sad Feelings (Just a Man in Love) by Keisuke Kuwata

Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.

Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.

Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.

The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.