Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2025]

Story of Our LifeHirai Dai1rank/position

Smile 40 Premium Smile Again “Email” Edition

Hirai Dai’s “Story of Our Life” was selected as the commercial song for Lion’s eye drops, Smile 40 Premium.

The song begins playing in the latter half of the commercial, softening the mood.

The ukulele’s tone is wonderfully soothing and truly resonates with the heart.

Can I call it magic?Ken Hirai2rank/position

Ken Hirai “May I Call It Magic?” MUSIC VIDEO (Short Ver.)

Ken Hirai is a singer-songwriter born in Osaka Prefecture and raised in Mie Prefecture, active since 1995.

“May I Call It Magic?” was used as the TV commercial song for Panasonic’s 4K Camera.

It was released as his 40th single.

White LoversKeisuke Kuwata3rank/position

Keisuke Kuwata – Shiroi Koibitotachi (Full ver.)

It is a lyrical ballad that depicts the bittersweet feelings of love in winter.

Released in October 2001, it is a work by Keisuke Kuwata themed around the winter season.

Rather than simply mourning a love that has passed, it also carries a sense of celebrating the memories of love, portraying warm emotions alongside scenes of a city blanketed in falling snow.

It was used as the theme song for Coca-Cola’s “No Reason” campaign commercial, and later featured in UNIQLO’s “LifeWear” commercial, earning affection from a wide audience.

It is a heartwarming song to listen to when you want to heal a heart hurt by love or reflect on cherished memories.

Eternal, unchanging loveTetsuro Oda4rank/position

Unchanging Love Forever — Tetsuro Oda

The song from Otsuka Pharmaceutical’s “Pocari Sweat” commercial.

In 1992, the commercial that used this song featured Sae Isshiki, who was 15 at the time.

It’s a refreshing and bright song, yet tinged with a certain sadness.

Tetsuro Oda composed it for his older brother, who passed away at a young age.

MOVE ONTatsuro Yamashita5rank/position

It’s an impressive commercial depicting a MOVE parked on a seaside road against the backdrop of a beautiful sunset sky.

In addition to the illustration-style visuals that create a stylish atmosphere, the background music—specially composed by Tatsuro Yamashita for the MOVE commercial—is extremely chic.

The track exudes a light, fashionable vibe that’s quintessentially Tatsuro Yamashita.

Are You Even Real?James Blake6rank/position

James Blake – Are You Even Real? (Official Visualizer)

It’s a deep, delicate song that wistfully sings about the meaning of existence.

Created by British singer-songwriter James Blake, it was released as a single in 2020.

This track was used in Apple’s “Behind the Mac” campaign.

The commercial itself was a documentary-style piece showing James Blake creating “Are You Even Real?” The profoundly human message and the ambient, atmospheric sound arrangement are absolutely breathtaking.

PlatinumSano ibuki7rank/position

Sano ibuki – Platinum (Official Music Video)

There are actually five versions of the Asahi White Beer commercial! Versions like “A Moment That Softens Everyone’s Heart” and “The Magic Hour Spent with Friends,” among others.

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Each one has slightly different arrangements, so it might be fun to compare them.

The song used is “Platinum” by Sano Ibuki, and its gentle, calm tone perfectly matches the image of white beer, which is said to have a softer mouthfeel than regular beer.