Waiting for the windKazumasa Oda1rank/position

Waiting for the wind

This is a slideshow-style commercial by Meiji Yasuda Life Insurance.

The theme song is “Kaze o Matte” by Kazumasa Oda, released in 2021, written specifically for this CM.

The photos used were collected through a public call for entries, capturing everyday moments and pages of youth.

The final narration reveals the intention behind using them.

It’s a commercial that naturally makes you picture the faces of the people you want to keep by your side.

Something CertainKazumasa Oda2rank/position

Something Certain

In 2024, the brand name changed from Meiji Yasuda Life to Meiji Yasuda, and this commercial promotes the brand statement “Going beyond the role of a life insurance company.” The slideshow-style visuals featuring beautiful photos characteristic of Meiji Yasuda commercials and music by Kazumasa Oda really catch the eye, don’t they? The BGM is “Tashika na Koto,” a staple in Meiji Yasuda’s commercials.

Released in 2005, this classic has been used in their commercials for many years.

I can't put it into wordsKazumasa Oda3rank/position

I can't put it into words

Kazumasa Oda’s “Kotoba ni Dekinai” is a self-cover of an Off Course song, included on the album LOOKING BACK 2.

It’s a bittersweet ballad in which the sense of yearning is conveyed not only through the sound but also through Oda’s transparent, chorus-layered vocals.

Known for the episode where Oda was moved to tears and couldn’t continue singing, it is a signature song for both Off Course and Kazumasa Oda.

It also became widely known after being used in a Meiji Life Insurance commercial in 1999, which helped it gain popularity across generations.

sparklingKazumasa Oda4rank/position

sparkling

In Nagoya Railroad’s commercial promoting attractions throughout Aichi Prefecture, this time it highlights the charms of Handa City.

Hana Kawamura tours Handa’s popular spots, including vinegar and beer breweries as well as canals, and just watching this CM is sure to pique many people’s interest.

The background music features Kazumasa Oda’s “Kira Kira,” whose refreshing melody feels truly cleansing.

become loveKazumasa Oda5rank/position

become love

The Meiji Yasuda Life commercial “Gentle Time,” which aired in 2019.

The song is by Kazumasa Oda, a familiar voice in Meiji Yasuda Life’s commercials, and it’s “Ai ni Naru,” included on his album Oda Biyori.

Oda’s soft, heart-touching vocals combined with the photos selected through a public call make for an incredibly moving piece.

They’re simple everyday moments of siblings, parents and children, and couples, yet they make you realize how precious those days truly are.

The final line, “Happiness is always by your side,” really hits home.

Windy CityKazumasa Oda6rank/position

Kazumasa Oda (Kaze no Machi) Cover

This is a song by Kazumasa Oda that was chosen as JRA’s image song for 2001.

Its light, relaxed sound and Oda’s clear, straight-reaching vocals are striking.

It’s also noteworthy that Kohei Otomo of HOUND DOG and Kaname Nemoto of Stardust Revue took part in the chorus.

The song portrays feelings for one’s hometown as it changes over time, and the resolve to move forward while holding memories close.

It’s a track that conveys a passionate drive to keep moving ahead—something it shares with horse racing, where one presses on toward a goal.

Somewhere again todayKazumasa Oda7rank/position

Set to Kazumasa Oda’s hit song “Kyou mo Dokokade” (“Somewhere Today, Too”), this introduces Meiji Yasuda Life’s “After-Follow” plan.

With the hope of supporting your family’s happiness for a lifetime, it looks back at photos of a loving couple from their younger days and today.

The commercial is crafted to let you imagine the time they’ve spent and the way they’ve walked together, side by side and supporting each other.