YearningSouthern All Stars1rank/position

Southern All Stars – Longing (with lyrics)

This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.

The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.

The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.

When I feel like seeing you, you aren’t here.Southern All Stars2rank/position

Southern All Stars — When I Feel Like Seeing You, You're Not Here

This is a commercial for AIRism, one of Uniqlo’s items that comes in handy during the hot summer months.

The ad features Haruka Ayase and Kohei Matsushita wearing AIRism in the heat; even as they sweat, their bright expressions underscore AIRism’s moisture-wicking and quick-drying qualities.

The song used is Southern All Stars’ “Aitaku Natta Toki ni Kimi wa Koko ni Inai” (“When I Want to See You, You’re Not Here”), whose refreshing sound and gentle vocals convey the breeziness of summer and the soft, comfortable feel of AIRism.

Ya Ya (I Won't Forget That Time)Southern All Stars3rank/position

Yaya, I Won’t Forget That Era — Southern All Stars

In the commercial for Mazda’s MPV, a jazz-style arrangement of Southern All Stars’ “Ya Ya (Ano Jidai o Wasurenai)” was featured.

While introducing the car’s convenient functions, the ad portrays people enjoying driving.

The lyrics—about longing for bygone days and living without forgetting cherished memories—harmonize with the CM’s visuals.

It highlights irreplaceable moments with family and friends, with the song coloring scenes of the MPV cruising through a stylish city.

Tokyo VICTORYSouthern All Stars4rank/position

Southern All Stars – Tokyo VICTORY [Official Music Video]

This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.

Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.

The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.

Relay ~ Forest PoemSouthern All Stars5rank/position

Southern All Stars – Relay ~ Mori no Uta [Official Music Video]

UNIQLO’s HEATTECH commercial “Love is Heat” is a heartwarming ad that showcases couples from around the world alongside the catchphrase, “You are my HEATTECH.” Every couple looks so close and happy that the commercial leaves viewers feeling warm inside.

Aya ~Aja~Southern All Stars6rank/position

Southern All Stars – Aya ~Aja~ [Official Music Video] Short ver.

It was released in 2004 as Southern All Stars’ 48th single.

It reached number one on the Oricon Weekly Singles Chart.

The song, featured in a JAL “FLY! JAL!” commercial starring Keisuke Kuwata, is a slightly bittersweet spring love song.

The title “Aja” means “eternity” in Indonesian.

If I Ever Hear You Knocking On My DoorSouthern All Stars7rank/position

IF I EVER HEAR YOU KNOCKING ON MY DOOR

This is a UNIQLO sweatshirt commercial that began airing in September 2024.

Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.

The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.