Come, spring.Yumi Matsutoya1rank/position

Yumi Matsutoya – Come, Spring

This song, Haru yo, Koi by Yumi Matsutoya, has been used in commercials such as Huis Ten Bosch and Suntory’s canned coffee BOSS.

Released in 1994 as Matsutoya’s 26th single, it is also known for being the theme song of an NHK morning drama series with the same title.

The song is often associated with the beauty of the Japanese language, and it’s essentially a song about spring—or rather, about yearning for spring.

Because of that, it carries a sense of coldness and loneliness, conveying the feeling of holding on and patiently waiting for spring to arrive.

AVALONYumi Matsutoya2rank/position

Yumi Matsutoya – “AVALON” (from the 38th new album “Uchū Toshokan” [The Space Library])

This song was specially written for the 2016 JRA brand commercial “a beautiful race.” It is included on the album “Uchuu Toshokan” (The Space Library), released in November of the same year.

Focusing on a single race, it portrays powerful, beautiful thoroughbreds and top jockeys competing with advanced skill, all expressed alongside Yumi Matsutoya’s vocals.

BLIZZARDYumi Matsutoya3rank/position

Yumi Matsutoya – BLIZZARD (from “Love in Japan, and Yuming.”)

When it comes to ski songs by Yumi Matsutoya, this one surely comes to mind.

It was first used in the 1987 film “Take Me Out to the Snowland,” and has since been featured multiple times in winter and ski commercials, making it a standard number.

In 2017, to commemorate the 30th anniversary of the film’s release and the 30th anniversary of JR East’s founding, it was selected as the campaign song for “JR SKISKI.” Its refreshingly brisk, exhilarating feel hasn’t faded one bit, even after decades.

Over the RainbowYumi Matsutoya4rank/position

Over the Rainbow

This is one of the Colt commercial series that aired in 2003, and it’s a memorable spot featuring a narration that seriously contemplates the joy of driving.

The BGM for this commercial is a cover of Over the Rainbow, sung by Judy Garland in The Wizard of Oz.

In this CM, the vocals are performed by Yumi Matsutoya.

Her soft, gentle voice is truly captivating.

A Journey to Meet YouYumi Matsutoya5rank/position

A Journey to Meet You by Yumi Matsutoya

A Journey to Meet You, the song used in the House Foods Hokkaido Stew commercial featuring Tori Matsuzaka.

Every commercial where Matsuzaka teams up with Yuming gives you that comforting, heartwarming feeling, doesn’t it? Beyond the storytelling of the ads themselves, you can’t help but feel how wonderful Yuming is as she sings the CM song.

The number evokes a sense of beautiful, clear air, with gentle, heartwarming lyrics.

I think it’s a love song, but I’m sure that when everyone hears this track, it will make them think of someone dear to them.

If I'm wrapped in kindnessYumi Matsutoya6rank/position

Yumi Matsutoya – If Wrapped in Kindness (THE LAST WEDNESDAY TOUR 2006 ~HERE COMES THE WAVE~)

This is a series of commercials introducing the renewed deliciousness of Namacha.

There are three versions: the “Appearance” spot featuring Ryohei Suzuki, another “Appearance” spot featuring Mitsuki Takahata, and the “Good Day, Good Tea” spot.

The commercial with Suzuki is set in Shonan, while Takahata’s version showcases streetscapes in New Zealand.

The background music is Yumi Matsutoya’s Yasashisa ni Tsutsumaretanara.

Although it was released in 1974, the song has been featured in many commercials since then and was also chosen as the theme song for the film Kiki’s Delivery Service, making it a beloved classic across generations.

The Refrain Is ScreamingYumi Matsutoya7rank/position

HD YUMING Refrain is Calling – YouTube_mpeg4.mp4

Mitsubishi Motors’ “New Mirage” commercial song.

It’s a very famous track, but in fact it was never released as a single and only appears on the album.

The bittersweet lyrics leave a strong impact.

It was also used in dramas and became a hot topic.