College of Rock is a music event held twice a year—in summer and winter—in Morioka City, Iwate Prefecture. As the name suggests, it’s a festival planned and run mainly by college students and other young people. In summer, it takes place on an outdoor stage set up at the Ishigami-no-Oka Museum, and in winter, it’s hosted across multiple live houses in central Morioka, featuring many young bands. There also appears to be an open application process, so if you’re in a band in the Tohoku region, why not give it a try and enter?

This is a circuit event organized by Shikachan, an event promoter active in Fukushima Prefecture. Shikachan is reportedly a staff member of TONEFOLK, a music information site based in the Tohoku region. Although it’s a small-scale circuit event held across two venues, the lineup mainly features up-and-coming bands on the verge of breaking through, making it an event you won’t want to miss.