“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
Don’t round off: Sapporo Beer commercials. A compilation of beer and chuhai commercials (1–10)
Sapporo Beer Sapporo Classic “Local Friends” VersionTaka and Toshi
In the Hokkaido-exclusive beer Sapporo Classic commercial, the duo Taka and Toshi, who are from Hokkaido, make an appearance.
This installment is titled “Hometown Friends,” and shows them reminiscing with their local friends, Sapporo Classic in hand.
The direction, which spotlights the land of Hokkaido, is particularly appealing.
The gentle background music is an original song created for the commercial, titled “Let’s Drink Here.” It’s sung by Taka and Toshi, and their unpretentious, down-to-earth vocals add an extra touch of warmth.
Sapporo Beer Yebisu: “Happy Faces” Customers / “Happy Faces” RestaurantsHiroki Yamada
This commercial is said to embody the idea that “Where there are great smiles in a restaurant, there’s Yebisu.” It shows several different dining spots, with both customers and staff spending time together with bright, happy expressions—an impression that really stands out.
The background music is The Third Man, a familiar tune in Yebisu ads.
Known in Japan by its translated title, “Daisan no Otoko” (The Third Man), it’s a piece many people will surely recognize.
Sapporo Beer Sapporo Lager Beer “Bring bottled beer into your life.”
This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.
With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.
The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.
Sapporo Beer SAPPORO+ “Chinese Cuisine” VersionTaichi Kokubun
This commercial focuses on the fact that Sapporo Beer’s non-alcoholic SAPPORO+ is an FOSHU (Food for Specified Health Uses), and communicates how well it pairs with a variety of foods.
It depicts Taichi Kokubun enjoying Chinese cuisine with SAPPORO+, and his happy expression conveys the balance of flavor and health.
By expressing sugar content in terms of how many sugar cubes it equals, the video also seems likely to prompt viewers to think about their health.
Sapporo Beer Sapporo Mugi to Hop “Rich Fullness in the 15th Year” VersionTaichi Kokubun
This commercial clearly conveys the passion and craftsmanship behind Sapporo Beer’s Mugi to Hop through Taichi Kokubun’s expressions.
The narration also highlights what the creators focused on, powerfully emphasizing their pursuit of flavor.
It then draws attention to how his expression changes when he drinks—recognizing the richness, reacting with surprise to the refreshing feel—showing that the product brings together a variety of elements.
Sapporo Beer Yebisu “The Beginning Time” versionHiroki Yamada
Speaking of the Yebisu Beer theme song, it’s The Third Man, which is also used as the departure melody at Ebisu Station.
In this commercial, the concept supports both a friend setting off on a new journey and oneself striving in Japan.
Yuki Yamada delivers a fine performance as the self working hard in Japan.
Sapporo Beer Sapporo Sour Kōsai 1984 'Debut' EpisodeKyoka Suzuki
It’s a commercial that seems to express the joy of Hyosai—long beloved at popular shops—finally making its debut in cans.
While it’s a new product, the emphasis is on its long history, and that cherished legacy is conveyed through the texture of the visuals.
The smiles of people enjoying Hyosai at the shop are another key point, and it conveys the desire for viewers to sense the reasons it’s loved through its flavor as well.