![[Satofull Commercials] Latest and Popular TV CM Roundup](https://i.ytimg.com/vi_webp/3AV_mwTMDLM/maxresdefault.webp)
[Satofull Commercials] Latest and Popular TV CM Roundup
Furusato Nozei is a system that lets you donate to municipalities across Japan, including those you want to support.
People often say the appeal of the return gifts makes it “a loss not to do it!”
You’ve probably often seen the commercials from SoftBank Group’s Satofull, whether you already use Furusato Nozei or have never tried it.
They’re full of lighthearted, funny spots that you can’t help but watch.
Here, we’re showcasing plenty of commercials that are amusing whether you’re recommending Furusato Nozei or you’ve never tried it because you’re not quite sure how it works.
[Satofull Commercials] Latest and Popular TV CM Roundup (1–10)
Hometown Tax site Satofull: “Sense of Loss” version / “Which Satofull?” version / “Still Not Doing It” versionNEW!Tokyo 03, Kumiko Aso
This is a SatoFuru commercial with the catchy tagline, “If you want to enjoy hometown tax donations.” Is it the balcony of a high-rise building? Four adults chat about SatoFuru while enjoying some cooking.
The same characters and scenery appear throughout the series, and through quizzes like “What are the key points of hometown tax donations?” and “Which SatoFuru region did the ingredients come from?” it conveys SatoFuru’s convenience in a warm, relaxed atmosphere.
Hometown Tax Donation Site Satofull: 'The First Time, That Moment' EditionNEW!Tokyo 03, Kenichi Endo, Yumi Kawai
Appearing in the commercial are Endo as a delivery staff member, Kawai as a female office worker, and Tokyo 03 as male employees.
Tokyo 03, finding it curious that Endo and Kawai exchange a light nod, asks if they know each other.
Kawai replies, “He was the one who delivered my first Satoful order.” Hearing that, Endo seems to gain confidence and says, “I knew it.” When asked how he realized it was her first time receiving one, he deadpans, “Even the box of scallops was nervous.” The atmosphere freezes for a moment, but it’s funny how, despite their confusion, they almost find themselves convinced.
"The People Who Don't Do It — Winter —" VersionKumiko Aso, Tokyo 03
The commercial titled “People Who Don’t Do It – Winter” conveys that there’s no reason not to use the hometown tax donation program.
In it, Kumiko Aso asks, “Why don’t you start using the hometown tax system?” Satoshi Iizuka responds in a heavy tone as if he has some reason, but the punchline is that he actually doesn’t have one.
The comedic back-and-forth will make you chuckle.
It’s a small detail, but be sure to watch Kumiko Aso’s reaction in the last two seconds of the commercial.
"Two Kinds of People: Winter" EditionKumiko Aso, Tokyo 03
The Satoful TV commercial “Two Types of People: Winter” is a piece that fully showcases its unique world.
As Kumiko Aso shares her personal views on the hometown tax program, Satoshi Iizuka agrees, and Akihiro Kakuta chimes in with a punchline.
It’s a gag that only works in a series format, assuming you’re familiar with each character.
Their comedic back-and-forth leaves you wanting more.
Also, keep an eye on Akinaga Toyomoto’s reactions on the left side of the screen.
"Hometown Tax Donation Perspective" EditionKumiko Aso, Tokyo 03
The Satofull commercial “Furusato Nozei Perspectives.” This one is crafted as a sequel of sorts to the “That Day Again” version.
In it, Kumiko Aso and the members of Tokyo 03 discuss why Akihiro Kakuta broke up with his girlfriend.
One of the reasons given is their differing views on furusato nozei (hometown tax donations).
The spot is packed with laugh-worthy lines, including each person’s comments on their own take on furusato nozei.
Also pay attention to the reactions of the two people in the back of the final shot.
"Again, That Day" VersionKumiko Aso, Tokyo 03
The piece that expresses how Satofull has become a part of everyday life is the “Again, That Day” segment.
In the story, Kumiko Aso and the members of Tokyo 03 are gathered around a hot pot.
When Akihiro Kakuta is asked what day he broke up with his girlfriend, he answers, “Satofull Day.” However, he can’t remember which date that actually was.
The idea is that Satofull has become so familiar that he instinctively says “Satofull Day.” By the way, “Satofull Day” refers to the campaign days that fall on dates containing a 3 or an 8.
“The Pre-Ordered Osechi” EditionKumiko Aso, Tokyo 03
The commercial titled “Pre-ordered Osechi” suggests ways to enjoy New Year’s using Satofull.
In it, Kumiko Aso and the members of Tokyo 03 sit in a garden eating mandarins while talking about osechi (traditional New Year’s dishes).
Satoshi Iizuka has pre-ordered osechi through Satofull, but the twist is that no one will eat it with him.
His slightly lonely expression is a funny touch, and even after the ad ends, you can’t help but wonder, “What happened after that?”