SENSATION, the most beautiful festival in the world. It’s considered the most beautiful because there’s a dress code at the venue on the day of the event: both the audience and performers participate dressed in white. As a result, the venue is wrapped in pure white, and despite being a large-scale event, the fact that everyone wears the same color creates a strong sense of unity. This event, which started in Amsterdam 15 years ago, landed in Japan last year and will be held for the second time this year.

SENSATION, the most beautiful festival in the world. It’s considered the most beautiful because there’s a dress code at the venue on the day of the event: both the audience and performers participate dressed in white. As a result, the venue is wrapped in pure white, and despite being a large-scale event, the fact that everyone wears the same color creates a strong sense of unity. This event, which started in Amsterdam 15 years ago, landed in Japan last year and will be held for the second time this year.