There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
Shampoo commercials. A roundup of popular commercials from each brand (1–10)
Shiseido TSUBAKI “Glamorous Hair” Version
Shiseido TSUBAKI “Glamorous Hair” 60-second version featuring Gaile Lai (Lok Kei-yi)
“You’re Beautiful” also pairs well with the “beauty” of shampoo.
It’s the signature classic of British singer-songwriter James Blunt and was used as the Shiseido TSUBAKI commercial song from 2011 to 2012.
The track was included on his 2004 debut album Back to Bedlam and released as a single the following year.
Its globally popular, highly permeating melody and wistful worldview gradually soak in.
Perhaps it even reflects the invisible inner self.
That kind of inward-facing beauty overlaps here as well.
A new commercial featuring Ninomiya also appears 💛 A secret treatment experiment
This commercial showcases how Pantene’s treatment feels to use, set in a hair salon.
Pantene is secretly used in the salon, and we check what reactions people have without knowing it’s Pantene.
Mr.
Ninomiya appears before those who express their delight, and their astonished reactions upon learning it’s Pantene convey the high quality of the product.
[LUX] Straight & Beauty: Live Straight CM [Hatsune Miku & Scarlett Johansson]
The song used in the LUX commercial is Hatsune Miku’s “Mirai Jokyoku” (Future Overture).
Remarkably, Hatsune Miku herself appears in the ad to introduce the product.
This track is the theme song for Hatsune Miku’s solo full-orchestra concert, the “Hatsune Miku Symphony Concert,” with the Tokyo Philharmonic Orchestra joining the performance.
In the commercial, the original song and lyrics are adapted to match the imagery.
The sparkling, glamorous orchestral sound evokes the image of hair made beautiful by the shampoo! Don’t miss the intricate vocal phrasing that only the Vocaloid Hatsune Miku can deliver!
P&G Pantene: “Worried your color fades too fast?” (Commercial)Kazunari Ninomiya
“Are you worried your color fades too fast?” A color-care shampoo recommended by Kazunari Ninomiya that keeps your hair color for +4 weeks | Introducing Pantene’s new, richer-than-ever formula!
This commercial gently conveys that Pantene can solve the problem of hair color fading quickly.
In Kazunari Ninomiya’s warm tone, he tells us that Pantene helps prevent color from washing out.
The sight of users’ hair flowing beautifully is also striking, giving a clear sense that it helps maintain the hair’s beauty.
Kracie Dear Beauté HIMAWARI Bloom Doll “Birth” Version / “Nice to meet you every day” Version / “A Person Like a Sunflower” VersionWakana Matsumoto
Dear Beauté HIMAWARI Bloom Doll “Birth” Version 30 seconds
Dear Beauté HIMAWARI Bloom Doll “Nice to see you every day” Version 30s
Dear Beaute HIMAWARI Bloom Doll “A Person Like a Sunflower” Version, 15 seconds
In keeping with the product name, Wakana Matsumoto appears holding a bouquet of sunflowers.
In the commercial introducing the newly released shampoo, Bloom Doll, her expressions as she speaks directly to the camera are particularly striking.
The background music is Aimyon’s 2019 song “A Person Who Knows the Blue of the Sky.” It’s a perfect match for the product’s refreshing image—a straightforward, invigorating track with irresistibly fresh appeal.
Essential THE BEAUTY “Hair Texture Beauty Series Declaration”
Yama’s new song “The World Should Be Beautiful” chosen as the theme for the Kao Essential commercial featuring Alice Hirose! New CM for the “Hair Texture Beauty” series, Essential THE BEAUTY.
Yama, whose activities as a singer have drawn widespread attention and propelled them into the spotlight, continues to make waves by performing with their face concealed and with a gender-neutral singing voice.
Yama’s song “Sekai wa Utsukushii Hazu Nanda” has been selected as the CM song for Essential THE BEAUTY’s “Hair Texture Beauty Series Declaration.” It’s a grand track that evokes a sense of hope for what lies ahead.
You’ll likely hear more of Yama’s work in everyday life going forward, so keep an eye out!
