When you hear about commercials from Shiga Prefecture, does anything immediately come to mind? If you’re a local, there’s surely a commercial with a phrase you can’t help but hum along to that fills you with nostalgia.
For those outside the prefecture, you might be about to discover visuals and melodies you’ve never encountered before.
In this article, we’ll introduce a wide range of commercials connected to Shiga.
From ones that make you chuckle to those that gently linger in your heart—enjoy the ride!
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Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Ads (1–10)
Lake Biwa Wanwan Kingdom
This is a commercial designed to convey the excitement of Biwako Wanwan Kingdom, one of the largest dog-themed parks in Shiga Prefecture.
Through lighthearted animation featuring dogs, it expresses a sense of fun while also heightening anticipation for the experiences that await.
Mascot characters representing various dog breeds also make an appearance, further emphasizing the joy of close interactions.
HeiwadoTakanori Nishikawa
This commercial features Takanori Nishikawa, Heiwado’s Special GM, showcasing the appeal of the HOP app usable at Heiwado in a shopping-channel style.
The ad clearly displays the app screen and the linked HOP card, making the savings easy to imagine.
His warm smile as he introduces the service also conveys a friendly, approachable impression.
Oumi HousingToshio Kurosawa, Punch Mitsuo
This is a commercial that promotes the idea of considering Oumi Housing when building a home in Shiga, conveyed through a fun dance.
The story unfolds with Mitsuo Punch’s dance drawing Toshio Kurosawa into the action, and the smiles of the two convey Oumi Housing’s friendliness.
It also highlights that they not only build homes but are available for consultations, giving the impression of a supportive, close-at-hand approach.
Pearl Rice Shiga
This commercial promotes the heartfelt care and delicious taste behind Pearl Rice through a light, lively animation featuring the mascot character Umami-chan.
Here, the focus is on no-wash rice, conveying the ease of simply adding water and cooking to make delicious rice.
Including the music, the spot highlights a fun atmosphere and seems to express the rising excitement that comes with something tasty.
Kumaki Buddhist Altars
This is a commercial that conveys the family’s feelings embodied in the Buddhist altar, and also highlights how Kumaki’s altars support those sentiments.
The footage shows a mother and daughter returning to their family home; even their greetings to the neighbors convey warmth.
Scenes of them joining their hands together before the altar express a gentle, tranquil atmosphere.
Biwako Home
This commercial highlights Biwako Home’s commitment to the local community and conveys gratitude for its 20th anniversary.
It communicates a stance of staying close to people, homes, and the town, and even in the scenes emphasizing people bowing, you can feel their attentiveness and considerate spirit.
It’s a warm, inviting piece of footage where everyone—from staff to customers—shows a smile.
Peer life
This is a commercial that promotes Pialife as the recommended choice when looking for a home in Otsu, using a fun dance and song.
It highlights the ease of browsing listings with a touch panel in a café-like atmosphere.
The content also conveys the message that a relaxed environment helps you calmly find a great property.