Mars Japan Limited SNICKERS “PEANUTS BOY” versionIke Nwala, Hitoshi Ozawa

Hitoshi Ozawa plays a tough-looking ogre in the American-style Momotaro?! Ike Nwala bursts out of a peanut as “PEANUTS BOY”! New Snickers web commercial: “PEANUTS BOY” edition

This is a commercial depicting a story called “Peanut Boy,” a parody of the folktale Momotaro.

The protagonist, Peanut Boy, is played by Ike Nwala, and the result is a striking video in which he sings and shows off his dance moves.

The demon that Peanut Boy defeats is played by Hitoshi Ozawa.

Despite his terrifying appearance—his face painted bright red and even sporting horns—Ozawa also breaks into a dance, making for an amusingly surreal turn of events.

With the high energy maintained from start to finish, I bet many viewers couldn’t help but burst out laughing.

Mars Japan Limited SNICKERS “Sharp-Tongued Idol” VersionAsuka Saito

Nogizaka46’s Asuka Saito turns caustic when hungry? “You guys have never had a girlfriend, have you?”

In this commercial, they use an unexpected setup: “Asuka Saito turns sharp-tongued when she’s hungry.” While three guys are gaming and boasting, “We’re having so much fun gaming we don’t even need girlfriends!”, Saito cuts in with a deadpan, “You guys have never had girlfriends, have you?” Hearing that, their hyped-up mood instantly deflates, and the guys shrink back.

Saito tries to press the attack, but the three cut her off to protect themselves.

The banter between the guys and Saito is funny, of course, and the premise of Saito being brutally sharp-tongued is also hilarious and sure to get laughs.

Mars Japan Limited SNICKERS 2003 Commercial

[Nostalgic Commercial] Snickers 2003 Retro Japanese Commercials

This begins with a scene where two young people sitting in office chairs with casters get bumped by another young person; it’s a commercial that aired in 2003.

When they’re bumped, they receive a Snickers bar, and that prompts the two to start speeding up while still seated in their chairs.

They pass through the station ticket gates just like that and, in the end, board a train.

The commercial closes with the narration, “Packed with power,” emphasizing that although it’s small, it’s high in calories and perfect for replenishing energy.

The fashion style—complete with large headphones, hats, and other accessories—leaves a strong impression of the early 2000s.

Mars Japan Limited HIPHOP Snickers Ryofu Karuma Edition, First ReleaseRyofu Karma

Lu Fu Karma Snickers commercial

This commercial featuring rapper Ryofu Karma portrays a scenario where one friend in the group “turns into Ryofu Karma” when he gets hungry.

When someone suggests, “Let’s go clothes shopping before we eat,” Ryofu snaps, suddenly starts rapping, and drops a scathing punchline: “Fill your belly before you dress up your exterior.” When they hand him a Snickers, their friend returns to normal—though his Ryofu-Karma-style look, with sunglasses and slicked-back hair, is hilariously hard to forget.

Mars Japan Limited Snickers 2005 commercial

2005 commercial: Snickers

This is a commercial that aired in 2005.

It starts with a man talking on the phone with a woman, who asks him, “What did you do today?” The man then begins recalling his day to a lively original tune: he ate a Snickers and played basketball, ate a Snickers and studied, then ate another Snickers and went to a club… A whole day centered around Snickers.

It’s basically a day that brings the familiar tagline, “You’re not you when you’re hungry” (in Japanese: “If you’re hungry, grab a Snickers”), to life.

Mars Japan Limited SNICKERS “Cheering” VersionYasutaro Matsuki

[Snickers] I Tried Repeating the Video 50 Times [Yasutaro Matsuki]

In this commercial depicting a trio of men watching a soccer match, the premise is that one of them “turns into Yasutaro Matsuki when he gets hungry.” The man who transforms into Matsuki is the junior member of the group, and he watches the game while saying, “Sor-ry! Sor-ry!” His behavior evokes Matsuki’s signature commentary style—often called “Matsuki-isms”—and you can see the senior members getting a bit fed up as the junior’s excitement keeps ramping up.

It’s a longer spot running over two minutes, so it’s definitely worth watching!

Mars Japan Limited SNICKERS Adult Bitter “Paint” Version

SNICKERS Adult Bitter TV Commercial 'Paint' Version 15 Seconds

This is a commercial styled like an interview with a man who works at a painting company.

He says, “When I get hungry, I zone out and end up making mistakes,” and in his daze he accidentally sprays paint on his boss.

The way he sprays with a blank expression—and with such force—almost feels refreshing, doesn’t it? (LOL) The first time he sprays pink paint, the second time green, and in the end he’s handed a dismissal.