Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
Lion’s Soflan fabric softener, sold since 1976, has recently featured many commercials highlighting its antibacterial and deodorizing power.
Another hallmark is the frequent use of popular actors and actresses, creating friendly, memorable ads.
In this article, we’ll showcase Soflan commercials—both old and new—all at once.
We’ll also touch on the cast and the background music, so please take your time and enjoy.
Compilation of Soflan commercials: Lions fabric softener ads featuring charming, friendly storytelling (1–10)
LION Soflan Airis 'Hello, NEW AIR. ~First Time~' Version
This is a commercial that promotes how laundry becomes soft when you use Soflan Airis, conveyed through the presence of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for it to be finished as she reads a book, evoking an expectation of a softness that leads to relaxation.
The song that further accentuates the gentle atmosphere depicted in the visuals is Bialystocks’ “Hoozue” (Chin in Hand).
It features a strikingly resonant bass, with various instruments gradually joining in, and the layering of sounds and vocals conveys a sense of warmth.
Soflan Aroma Rich 2020Yui Aragaki
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.
Lion Soflan Aroma Rich 'Zattō' VersionYuriko Yoshitaka
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.
LION Soflan Aroma Rich “Unconcealable Fragrant Bliss (New Two Scents)” VersionNEW!Suzu Hirose
Soflan Aroma Rich keeps its scent unchanged all day.
In the commercial, Suzu Hirose appears, walking through the city and repeatedly bringing her sleeve to her nose, intoxicated by the fragrance.
She worries that someone might have seen her grinning—but she just can’t stop.
After she gets home, the look on her face as she fully savors the scent is pure happiness.
LION Soflan Aroma Rich Aroma Trip “Ellie” Version / “Claire” Version / “Diana” Version / “Juliet” Version / “Leila” VersionSuzu Hirose
This Aroma Rich commercial featuring Suzu Hirose introduces the product lineup in a story-like format.
Each fabric softener scent is named after a woman from overseas, and each ad begins with the line, “Today I’m going out with ____,” unfolding as if you’re traveling with a friend.
In a calm, narrative tone, it presents the characteristics of each fragrance and the moods they evoke.
Lion Soflan Aroma RichChiaki Kuriyama
In a commercial aired in 2014, actress Chiaki Kuriyama appears.
The person singing the jingle at the end is Momoko Ishii, the vocalist of the acoustic duo Humming Kitchen.
Momoko Ishii also performs as a member of Bank Band, whose vocalist is Kazutoshi Sakurai from Mr.
Children.
Lion SoflanNarumi Yasuda
In a commercial aired in 2011 featuring Narumi Yasuda, the heartwarming singing voice soothes the soul.
Narumi Yasuda also sang on the soundtrack for Nausicaä of the Valley of the Wind and was active as a singer during her idol years.