With the exhilarating arrival of spring, music festival season kicks off across Hokkaido and the Tohoku region.

At open-air venues surrounded by magnificent nature, you can look forward to awe-inspiring performances by artists active nationwide.

There’s nothing quite like experiencing live music amid the gentle spring warmth and the scent of fresh greenery—one of the unique pleasures of spring festivals.

Local gourmet food and activities are also abundant, making it perfect for creating special memories with friends.

From Hokkaido to Tohoku, we present music celebrations unique to this time of year.