Lovely commercial jingle

Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuko S.
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and Historic CM Compilation [2026] (21–30)

Sumitomo Life 35th Children's Art Contest: 'My Future Award' Edition

35th Children's Painting Contest TV Commercial (♪ Sign by Mr.Children)

This is Sumitomo Life’s 2012 commercial for the 35th Sumitomo Life Children’s Art Contest.

It features documentary footage of Haru Soeda, who won the special “My Future Award,” riding a bicycle, along with his drawing of a stag beetle.

Set to Mr.Children’s “Sign” as the background music, it delivers a dramatic and moving finish.

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Sumitomo Life “Level Up in Exams” EditionEita Nagayama, Rina Kawaei

Eita faces a mishap during an exam but doesn’t cheat; former AKB48 member Rina Kawaei is impressed — Sumitomo Life’s new commercial “Level Up in the Exam”

This series never fails to impress me.

In the latest “Level Up on the Exam” installment, Hajime Ueda takes an English proficiency test and does his best, only to realize at the end that he forgot to write his name.

This time we meet three characters: the person who took the test, an insurance agent who knows about it, and—believe it or not—the person who was sitting next to him during the exam.

It’s another light, comical episode that will make you chuckle.

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[Sumitomo Life Commercials] Popular and All-Time Commercials Compilation [2026] (31–40)

Sumitomo Life Mao Asada Support Project: “Our Winter: Job Hunting” EditionMao Asada

[HD] Mao Asada Sumitomo Life “Our Winter: Job Hunting” CM (30 seconds)

This is a commercial created to support figure skater Mao Asada.

It shows how seeing her fight inspires people to push themselves, too.

Indeed, her perseverance brought courage and deep emotion to people all across Japan.

DREAMS COME TRUE’s song “Nando demo” (“Again and Again”) perfectly matches the message of the commercial and makes it truly moving.

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Sumitomo Life Future Diagnosis 'Time Machine' VersionMasaki Aiba

Arashi Masaki Aiba Commercial Sumitomo Life “Future Diagnosis Time Machine” Edition

This is a commercial featuring Masaki Aiba from the popular idol group Arashi.

As he imagines a happy future with his girlfriend, he inexplicably starts to worry that he might break a bone—that’s the story.

The direction makes you want to interject, “Would it swell that much?!” Also, her father is way too tall.

It’s a fun commercial that Aiba fans won’t be able to resist.

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Sumitomo Life “At That Moment, Vitality (Doc)” VersionEita Nagayama

Eita takes on a comprehensive medical checkup: Sumitomo Life’s new commercials “1UP at the Checkup: Testimonial” and “At That Moment, Vitality (Checkup): Testimonial”

This is a commercial where Hajime Ueda, having finished his first complete medical checkup, is somehow skipping along.

The camera work in this series is interesting, isn’t it? In this ad, the presentation makes it look like he’s caught on the hospital’s security cameras.

But… why was he skipping? The CM song is “Ah.

There Are Moments That Fly By” by singer-songwriter Pistol Takehara.

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Sumitomo Life “One Up with a Health Checkup”Eita Nagayama

Eita takes on a comprehensive medical checkup: Sumitomo Life’s new commercials “1UP at the Checkup: Testimonial” and “At That Moment, Vitality (Checkup): Testimonial”

This is one installment of the popular “1UP” series.

It’s a story about Hajime Ueda, played by Eita, getting his first comprehensive medical checkup.

He drinks barium and is about to burp.

Ueda tries hard to hold it in…

but in the end, it slips out.

The atmosphere feels very natural, so some people might not have noticed, but Tsukaji Muga of the comedy duo Drunk Dragon appears as the doctor.

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Sumitomo Life “At that moment, Vitality (Dash)” versionEita Nagayama, Takeyama (Cunning Takeyama)

Eita sprints at full speed after a work mistake! Cunning Takeyama and Sairi Ito also appear. Sumitomo Life ‘Vitality’ new commercials: “1UP in the Hallway” and “At That Moment, Vitality (Dash)”

This is Sumitomo Life’s 2018 commercial “At That Moment, Vitality (Dash).” In this highly popular series, Eita gives a brilliant performance as the lackluster office worker Hajime Ueda.

On his way, running late to a meeting, he starts doing little steps as he runs, and Takeyama Cunning, a passing pizza delivery guy, watches him—a surreal scenario.

Takahiro Pistols’ theme song also adds a great touch.

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