Lovely commercial jingle

Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuko S.
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and All-Time Commercials Compilation [2026] (31–40)

Sumitomo Life Vitality “Golf” versionBananaman

"Golf" Version (Announcement for the 54th Sumitomo Life Vitality Ladies Tokai Classic) [Sumitomo Life Official]

This is a commercial for Vitality, an insurance product offered by Sumitomo Life.

It promotes a unique system where your premiums go down when you do healthy activities, such as walking or playing a round of golf.

The relaxed vibe of the comedy duo Bananaman makes the ad feel friendly and relatable.

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Sumitomo Life: “Suddenly—15%” EditionBananaman

Suddenly – 15% Version_site

Sumitomo Life’s commercial, which has a faintly philosophical vibe, is said to be based on behavioral economics.

“Vitality,” played by Bananaman’s Osamu Shitara, and “Human,” played by Yūki Himura, meet—and Human discovers just how great Vitality is.

Incredibly, premiums are 15% off right from the first year.

Himura’s “All of a sudden!” line as Human really feels like the quintessential human reaction, doesn’t it? (Laughs.) It’s so characteristic of Sumitomo Life to offer an insurance plan that makes staying healthy feel fun.

Watching it made me excited and curious to learn more about the policy details!

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Sumitomo Life “Further Evolution” VersionBananaman

Further Evolution Arc_site

The commercial begins with Yūki Himura, playing a “human,” expressing concern that once people get discounts regularly, they start taking them for granted.

In response, Tsutomu Sashihara shares a surprising line: you can earn points through your daily activities.

This insurance called “Vitality” really overturns conventional insurance, and the ad explains it in a comedic way.

It’s a system where you earn points by doing things that promote health, like going to the gym or walking more than a set number of steps.

Your daily activities increase your points, and as your points go up, your discount rate changes further.

The fact that earning points leads to better health, and that those points translate into higher discounts—it’s enough to fire you up just thinking about it, just like Himura’s “human” in the commercial!

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Sumitomo Life “For Difficult People” VersionBananaman

Troublesome Person Edition_site

Sumitomo Life’s “Vitality” is grounded in behavioral economics, which is why it impressively anticipates people who tend not to take action.

The commercial in the “For People Who Find Things a Hassle” series makes this very clear.

Many of you probably nodded in agreement at the line, “It’s the getting started that’s a hassle in the first place.” However, as if to get ahead of that feeling of hassle, a variety of perks are prepared like rewards, and the ad highlights how this helps boost motivation.

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Sumitomo Life: Golf EditionBananaman

Sumitomo Life “Vitality” New CM #4: “Golf” Edition [Official Sumitomo Life]

The Sumitomo Life “Vitality” commercial, Golf Edition, uses the tagline “Insurance that makes you want to be healthy.” The duo Bananaman appear in this series.

Golf is not only “fun” for Mr.

Himura, whose hobby it is, but also “good for your health.” It’s a hobby that kills two birds with one stone—pretty great, right? On top of that two-for-one benefit, your golf rounds can count toward premium discount points, making it the perfect insurance for golf enthusiasts.

That’s three birds with one stone! (Haha).

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[Sumitomo Life Commercials] Popular and Historical Commercials Summary [2026] (41–50)

Sumitomo Life “Sumitomo Life Brand Partner Message” versionMao Asada

Nice commercial: Sumitomo Life, Mao Asada, “Message” version

Many people are sending messages of support to the figure skater Mao Asada.

This was created as part of the Mao Asada Support Project.

The messages are also available on the official website, so if you’re interested, be sure to check them out!

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Sumitomo Life: “For people who can’t keep it up” (version)Bananaman

For Those Who Can't Keep Going_site

The Sumitomo Life “Vitality” commercial features Bananaman’s warmly human, back-and-forth performances and a mysterious, high-class musical atmosphere.

This ad also comically portrays how people struggle to keep things going.

In the app, you set challenge goals and earn points, which can be redeemed for perks like coffee tickets.

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