Lovely commercial jingle

Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]

Yoga teacherYuko S.
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.
Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When watching TV or video streaming sites, Sumitomo Life’s commercials always catch the eye.

The series has produced many memorable ads, featuring a lineup of iconic characters and clever direction.

In this article, we’ll introduce all of Sumitomo Life’s commercials aired to date, highlighting the songs used and the cast information along the way.

We’ve gathered everything from nostalgic spots to the latest releases, so take this opportunity to sit back and enjoy Sumitomo Life’s commercials.

[Sumitomo Life Commercials] Popular and Historical Commercials Summary [2026] (41–50)

Sumitomo Life: The Law of Action and Inaction (Version)Bananaman

Sumitomo Life “Vitality” New CM #5: “The Law of Action and Inaction” (30 seconds) [Official Sumitomo Life]

The comedy duo Bananaman appear in Sumitomo Life’s “Vitality” commercial, the “Law of Action and Inaction” edition.

In this ad, Shitara serves as the navigator, while two versions of Himura demonstrate examples of when you do something and when you don’t.

It explains “regret,” based on human behavioral science, by showing someone who took action and someone who didn’t.

The idea is that if you know it’s a law, it becomes easier and more positive to choose whether to act or not.

Since this “Vitality” insurance product is based on behavioral economics, it definitely piques your interest, doesn’t it?

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Sumitomo Life: “Refresh for 1 UP” EditionMasaki Suda, Mikio Date

Masaki Suda showcases a bathing scene soaking in a hot tub — Sumitomo Life’s new 1UP commercial, “Refresh for 1UP.”

This is a commercial featuring popular actor Masaki Suda and Mikio Date from the comedy duo Sandwichman.

It takes place at a public bath.

As Date hesitates to get in because the water is so hot, Suda smoothly walks past him and slips right in up to his shoulders without any trouble.

Date is astonished when he sees that.

It’s a commercial overflowing with humor.

The CM song is “Yo, Soko no Wakaino” by Takeshi “Pistol” Takahara.

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Sumitomo Life: 'Boys Also 1UP' VersionEita Nagayama

1up Series Commercial Compilation − 2

It’s a commercial where a boy sitting next to you at a Chinese restaurant orders “the usual,” which is quite surprising.

The actor Eita’s facial acting is amazing.

But indeed, if you saw an elementary school–aged boy ordering by saying “the usual,” you might be a bit taken aback.

Since it’s a commercial for children’s insurance, the series’ staple CM song, Takahara Pistol’s “Hey, You Young People,” features children’s voices in this version.

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Sumitomo Life brand partner: “What Makes Me Strong” editionMao Asada

Nice CM: Sumitomo Life – Mao Asada “What Makes Me Strong” version

A commercial that weaves messages between footage of Mao Asada.

Practice, setbacks, glory—before you know it, the story brings you to tears.

The brand message of Sumitomo Life aligns perfectly with Mao Asada, their brand partner.

The closing line, “Strengthen your future,” lends powerful credibility, making it a highly persuasive piece of advertising.

It’s a commercial that will still be moving even when watched years from now.

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Sumitomo Life: Enriching Future Creation Project - 'Birth of Rescue Squad KING'Nanako Matsushima

Around 2008 commercial: Nanako Matsushima — Sumitomo Life — Creating a Richer Future Project

This is a commercial featuring Nanako Matsushima.

With the tagline “Creating a Richer Future Project,” it shows an image of children supporting an egg-shaped balloon.

Iruka’s song “Maarui Inochi” is used in a choral version as the image song.

Despite its simplicity, the message resonated with many people.

It became a hot topic at the time as a commercial that drew attention across generations.

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Sumitomo Life “From Here, 1UP” VersionMasaki Suda, Yō Yoshida, Shinji Saito, Yoichi Okano

Masaki Suda Sumitomo Life 1UP Commercial: “Level Up From Here” Version / “Refresh for a Level Up” Version

The “From Here, 1UP” installment of this 1UP series—where Masaki Suda’s rookie-employee frailty becomes oddly addictive—features quite a cast: someone trying to sign up for insurance, their tagalong Masaki Suda, the insurance agent, and the café master who watches the whole thing unfold.

The café master actually appeared in an earlier entry in the series, too.

He’s quite a good character (lol).

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Sumitomo Life: 'My Little Sister Leveled Up — Testimony from My Sister' EditionEita Nagayama, Nana Komatsu

Eita is convinced of his younger sister Nana Komatsu’s growth as she orders a mojito — Sumitomo Life’s new commercial “Little Sister Levels Up”

This is a commercial featuring the younger sister of Hajime Ueda, the protagonist of the “1UP” series.

Hajime tries to show his big-brother side at a restaurant, but he’s overwhelmed by his sister’s stylish orders, like a mojito and ajillo.

It’s a humorous story that subtly reveals their relationship.

The song used is “Yo, Sokono Wakaino” by Pistol Takehara.

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