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[2025–2026] Complete Guide to Summer Festivals in Koshinetsu and Hokuriku

This summer, numerous music festivals will take place across the Koshinetsu and Hokuriku regions, known for their beautiful scenery in every season.

Against the backdrop of majestic mountains, music performed by acclaimed artists from Japan and abroad will resound far and wide.

A summer festival experienced amid the fresh, clear air and a sense of freedom you can’t find in the city is sure to become a special memory.

Why not spend unforgettable moments on a moving stage where great nature and music intertwine?

Past events

Happy Farm Music FestivalSat 7/12–Sun 7/13, Nagano Prefecture

The music festival held in Takayama Village, Nō Prefecture

ScheduleSat, Jul 12–Sun, Jul 13, 2025
placeNagano Prefecture, Kamiminochi District, Iizuna East Highlands Auto Campground
Websitehttps://www.happyfarmmusicfestival.org/
SNS

PYRAMID GARDEN -Beyond the Festival-Niigata Prefecture, Sat 7/19–Sun 7/20

ScheduleSat–Sun, July 19–20, 2025
placeNaeba Ski Resort, Yuzawa Town, Niigata Prefecture
Websitehttps://www.pyramidgarden.jp/
SNS

Shinshu Iiyama Nona FestivalSat, Jul 19 – Nagano Prefecture

This is a live event hosted by NONA REEVES. It has been held in Nagano Prefecture, the hometown of drummer Shigeru Komatsu, since 2019. As a pop ‘n’ soul band that pursues a sound with a strong focus on pop music—and is active beyond band activities by publishing a guidebook on ’80s pop and providing songs to other artists—it’s also worth noting which artists they invite. The event, crafted by musicians who are deeply dedicated to sound, is well worth the trip to Nagano.

ScheduleSaturday, July 19, 2025
placeNatura Cultural Exchange Center, Large Hall, Iiyama City, Nagano Prefecture
Websitehttp://www.nonareeves.com/

Yakirainiku Rock FestNagano Prefecture, Sat 7/19–Sun 7/20

Japan’s number one yakiniku town is hosting a rock festival! Yakiniku and music that bring smiles to people’s faces. The lineup is as sizzling hot as the barbecue itself! Whatever your definition of rock, let’s share a hot and exciting time together! At the venue on the day, there will be a zone where you can enjoy yakiniku empty-handed—just show up and dig in.

ScheduleSat–Sun, July 19–20, 2025
placeNosokoyama Forest Park, Iida City, Nagano Prefecture
Websitehttp://yakifes.jp
SNS

FUJI ROCK FESTIVALFri, 7/25 – Sun, 7/27, Niigata Prefecture

Speaking of Fuji Rock, it’s one of Japan’s three major music festivals. It’s a large outdoor rock festival that draws over 100,000 attendees across three days every year. The venue is Naeba Ski Resort in Niigata Prefecture. You can enjoy a wide range of musical genres across stages of various sizes, and at night there are all-night DJ events—truly a festival where you can immerse yourself in music. Plus, just being at a festival set in the great outdoors is enough to get your heart racing. If you’re a music fan, it’s a festival you should attend at least once.

ScheduleFri, Jul 25–Sun, Jul 27, 2025
placeNaeba Ski Resort, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Websitehttp://www.fujirockfestival.com
SNS

Kofu Craft Beer FestFri, 7/25 – Sun, 8/3, Yamanashi Prefecture

ScheduleFri, Jul 25, 2025 – Sun, Aug 3, 2025
placeKofu Station North Exit Plaza, Kofu City, Yamanashi Prefecture
Websitehttps://sannichiybs.info/beer/
SNS

JIM BEAM SUMMER FES in NIIGATAJuly 26 (Sat) – 27 (Sun), Niigata Prefecture

ScheduleSaturday–Sunday, July 26–27, 2025
placeBandaij City Park, Niigata City, Niigata Prefecture
Websitehttps://www.uxtv.jp/sp/jbsfinniigata/