Hokkaido & Tohoku Summer Festivals [2025–2026]: The Complete Guide to Outdoor Music Events

“LOVETOYA,” held in Toyako, Hokkaido since 2011, is a festival set in a nature-rich location that includes campsites. And the best part: it’s a generous festival with free admission! That said, to help keep the event going, there’s a donation box provided—so don’t forget to bring some cash for tips!

Hachishoku Summer Free Live is a free festival held in Aomori Prefecture. The concerts take place on a special stage set up in the parking lot of Hachishoku Center, a large food market in Hachinohe City. Every year the lineup is so impressive it’s hard to believe it’s free, and it feels like a joyful music festival you can simply enjoy—so wonderful. After enjoying the live shows, make sure to pick up plenty of delicious food at Hachishoku Center to take home.

A summer event will be held at the Furano Ski Resort in Hokkaido. Under the theme “Resonating Senses — MIX ENTERTAINMENT,” a variety of content is prepared for you to enjoy in nature. At the venue overlooking Furano’s vast mountains—where your heart feels set free—there will be not only a music stage but also performances by artists to elevate the excitement. You can savor Hokkaido’s distinctive gourmet foods, and activities that engage all five senses are available for children as well, making this an event highly recommended for families.