Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!

Recruit SUUMO “Taishi’s Trace-and-Search” VersionTaishi Nakagawa

Taishi Nakagawa meets his ideal property and is super hyped! He also shows off a cool signature pose. SUUMO new TV commercial: “Mr. Taishi’s Trace-and-Search” edition.

This is the SUUMO commercial “Taishi-san’s Trace-to-Search” featuring actor Taishi Nakagawa.

As Nakagawa, struggling with his apartment hunt, gets advice from the fluffy green SUUMO, the ad highlights a common pain point: when you search by station or area name, you end up with listings that are ridiculously far from the station or in places that make you think, “That’s not really what I meant, is it?” To solve those small frustrations, there’s an amazing feature: “Trace to Search.” On the app’s map, you simply trace the area where you want to live, and it shows properties that match that zone.

It’s a super convenient and groundbreaking tool!

Recruit SUUMO 'Taishi-san Got a New Job' VersionTaishi Nakagawa

Taishi Nakagawa makes his first appearance in a SUUMO commercial, exclaiming “It’s here!” at the ideal property — New SUUMO CM: “Mr. Taishi’s Job Change Is Decided”

This is the SUUMO real estate information commercial titled “Taishi’s Got a New Job,” featuring Taishi Nakagawa.

Nakagawa meets up with friends at a restaurant, and it seems they’re celebrating his new job.

They pop a “Congratulations on your new job!” party ball, and everyone smiles and celebrates.

Next up is finding a new place to live, so right there, together with SUUMO and his friends, they start searching for listings on their smartphones.

As they check non-negotiable points like separate bath and toilet, the options get narrowed down.

The final gag is that even the restaurant chefs are peeking at the phones—making it a funny ad.

Recruit SUUMO: 'Introducing Don Suumo' Edition

[Official] SUUMO TV CM Don-SUUMO Appearance Ver..mov

This is the TV commercial “Don-SUUMO Appears” from Recruit’s real estate site SUUMO.

While Suumo is having tea at an open-air café, his coffee starts to float, and above him is a spaceship sucking up the coffee.

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Inside the spaceship is Don-Suumo—black, curly-haired, and wearing an eye patch.

At the time the commercial aired, it seems you could watch the continuation by searching “Don-SUUMO” online.

Recruit SUUMO: “Nanase-san’s Filtering Complete!” (episode)Nanase Nishino

[HD] Nanase Nishino CM for SUUMO: Nanase-san's filtering completed!

A SUUMO commercial featuring former Nogizaka46 member Nanase Nishino comically introduces the site’s handy “Refine Search” function.

Struggling to find her favorite outfit in a cramped room and closet, Nishino decides to look for a new place.

To make sure she can quickly find her favorite clothes in her new home, she adds “walk-in closet” to the search conditions on SUUMO’s website.

She swiftly finds a place and even completes the move in a snap! Feeling inspired by the convenience, she doubles down on her fashion, and ends with a commemorative photo in her favorite Western-style outfit.

Don’t miss the Kansai dialect that pops up in between, too!

Recruit SUUMO “Getting Ideas in Mr. Imada’s Dressing Room”Mio Imada

Mio Imada looks adorable lounging in the dressing room! Lying down and relaxing / SUUMO commercial

This commercial focuses on room photos, which are an important reference when searching for a property.

It highlights that when you search for rooms on SUUMO, you can view many photos, as well as videos and panoramic images, making it easier to grasp the atmosphere of a place.

The content shows Mio Imada and the mascot character Suumo getting ready in a dressing room for a shoot, with their relaxed demeanor being another key point.

The contrast between Mio Imada casually lounging around while searching for properties and Suumo continuing preparations while seated emphasizes a laid-back vibe.

Recruit SUUMO “Naka-san’s photos fill out the imagination” versionRiisa Naka

Riisa Naka is super thrilled to find her ideal property! SUUMO’s new commercial: “With tons of Naka’s photos, the imagination expands” edition

Many people probably feel that searching for a property takes a lot of time, and end up giving up when they’re busy with work.

This content clearly explains SUUMO’s services that address those concerns.

It highlights how you can easily search for properties based on your desired conditions and how the abundance of photos makes it easy to imagine the atmosphere of each room.

Another point to note is Riisa Naka’s changing expressions: from frustration with being busy to the bright look when she finds a property, you can feel her mindset becoming more positive.

Recruit SUUMO: 'Giant Suumo and Mr. Imada’s First Home Search'Mio Imada

RECRUIT SUUMO Commercial: 'Giant Suumo and Mr. Imada’s First Home Search' 15-second version

It’s a commercial that, while evoking tokusatsu works featuring giant monsters, broadly explains SUUMO’s services.

It emphasizes that there are many worries when searching for a property for the first time, and that SUUMO might be able to solve those worries.

You’re drawn into a curious world where SUUMO’s mascot character, Suumo, absorbs people’s concerns about properties and grows to a gigantic size.

Mio Imada’s tense expression is another highlight; the contrast with the unique world-building creates a tone that seems likely to make viewers feel more positive about looking for a place.