Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
You probably see Taisho Pharmaceutical’s commercials quite often on TV and elsewhere—the phrase “Taisho Pharmaceutical with the eagle mark” really sticks in your mind, doesn’t it?
In addition to energy drinks like Lipovitan D, they also run ads for products such as medicines and sunscreen.
In this article, we’ll introduce a wide range of Taisho Pharmaceutical commercials, both old and new.
We’ll also touch on notable performers and the songs used as background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
Taisho Pharmaceutical commercials: A compilation of ads for Lipovitan D and other medicines and drinks (1–10)
Taisho Pharmaceutical Lipovitan D “Fight! College Students” Version
This commercial conveys that even college students—often said to be on a “summer vacation of life”—are each working hard with passion.
The moment of powering up with Lipovitan D is a key touch, highlighting their full-on commitment to part-time jobs, lessons, studying, and more.
The song that underscores the freshness and strength of youth charging ahead is SUPER BEAVER’s “Aoi Haru.” Its band sound, brimming with momentum, is striking, and both the lyrics and vocals evoke the feeling of sprinting through one’s youth.
Taisho Pharmaceutical VICKS “tech ‘throa’gy” / “Tech ‘Nod’gy”NEW!Sho Sakurai
Sho Sakurai appears in a VICKS commercial as a special research fellow.
He confidently explains that VICKS containing the ingredient CPC works when your voice is hoarse or your throat feels scratchy.
At the end of the commercial, he makes a pun combining “technology” and “throat” and repeats “techno-doji.” It’s a humorous and approachable ad.
Taisho Pharmaceutical Lipovitan DX “Morning Carryover Fatigue Theater” VersionNEW!
This commercial uses a lighthearted, comedic drama to show exactly when Lipovitan DX is the perfect fit.
It portrays a man who carries over the previous day’s fatigue into the morning, and comically depicts his thought process as he tries to figure out how to secure a seat on the train.
In the end, things don’t go as he hopes, which drives home the message: take Lipovitan DX so this doesn’t happen to you.
By featuring many other similarly tired people in the scenes, the ad also conveys the desire for a wide range of people to use the product.
Taisho Pharmaceutical Taisho Kampo Gastrointestinal Medicine “Urashima Taro” Edition
This commercial uses a unique premise—what if Urashima Taro had indigestion?—and conveys the effects of Taisho Kampo Stomach Medicine through soft, picture book-like animation.
Seeing Urashima Taro looking displeased in front of the lavish Ryugu-jo feast, Otohime hurriedly prepares even more extravagant dishes, creating a vicious cycle.
In the end, he admits he’s suffering from indigestion, and the story shifts to resolving it with Taisho Kampo Stomach Medicine.
Another key point is the use of the children’s song “Urashima Taro,” which adds a light, buoyant touch.
Taisho Pharmaceutical Pabron S Gold W “I was just about to do it” VersionNanako Matsushima, Sarasa Ayuha
In this commercial featuring Nanako Matsushima and Sarasa Ayuha as a mother-daughter duo, it depicts a line you’ve probably heard in any household.
That familiar line is, “I was just about to do it.” In response to “Go do X,” comes “I was just about to do it.” Many adults have heard it, and many children have said it, haven’t they? This everyday “relatable moment” is portrayed in a warm and gentle way.
The daughter keeps repeating “I was just about to do it,” yet she immediately worries about her mother, whose throat seems to be bothering her, and it warms the hearts of viewers.
Black Wolf: GarageSoshina, Ryuhei Matsuda
The commercial for Black Wolf, a men’s shampoo, features Ryuhei Matsuda and Sosina from Shimofuri Myojo.
The two appear in a stylish garage space with custom bikes, dressed in matching denim outfits.
The music direction, clearly designed to catch men’s attention, features “Black Wolf Theme,” notable for its pleasantly masculine saxophone melody.
Composer Yasuo Nakajima, who created the CM song, also provides music for a variety of artists.
Taisho Pharmaceutical Lipovitan DX “Morning Carryover Fatigue” VersionKane Kosugi
A commercial for Taisho Pharmaceutical’s Lipovitan DX that communicates its effectiveness to modern people who carry their work fatigue into the next morning.
It begins with a scene of a salaryman in pajamas before going to sleep at night, played by Kane Kosugi, who struggles with feeling heavy and sluggish even the following morning.
After drinking Lipovitan DX, his body feels lighter, and he’s shown energetically heading to work in a suit—an impression that stands out.
The ad emphasizes that ingredients like taurine and vitamins help support recovery from fatigue.
Kane’s powerful delivery and expressions add credibility, making it an energetic commercial that resonates with those who don’t want to carry their fatigue into the next day.