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[Taisho Pharmaceutical’s CM Songs] Popular Commercial Songs and All-Time CM Song Collection [2025]
You’ve probably seen Taisho Pharmaceutical’s commercials a lot—they’re the company behind products like Lipovitan D and Pabron.
In particular, the long-running “Fight! Ippatsu!” catchphrase from the Lipovitan D ads is familiar to many people.
Taisho Pharmaceutical also puts a lot of care into the music used in their commercials, and plenty of viewers find themselves wondering, “What was that song playing in the ad?” In this article, we’ll introduce the music featured in Taisho Pharmaceutical’s commercials.
We’ve picked out everything from high-quality original tracks made just for the ads—so polished they could be standalone releases—to tie-in songs by popular artists.
Be sure to give them a listen!
[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and All-Time Commercial Song Summary [2025] (1–10)
William Tell OvertureGioachino Rossini
This commercial conveys the idea that walking is essential in everyone’s daily life, and that Lipovitan Walk might help solve worries related to walking.
It particularly emphasizes concerns about the knees and shows that various carefully selected ingredients are blended to support them.
The music that further accentuates the sense of everyday life becoming more positive in the visuals is the William Tell Overture.
Among classical pieces, its light, memorable rhythm and the way it gradually builds in intensity both help communicate an uplifting, forward-looking mood.
Blue SpringSUPER BEAVER
This commercial conveys that even college students—often said to be on a “summer vacation of life”—are each working hard with passion.
The moment of powering up with Lipovitan D is a key touch, highlighting their full-on commitment to part-time jobs, lessons, studying, and more.
The song that underscores the freshness and strength of youth charging ahead is SUPER BEAVER’s “Aoi Haru.” Its band sound, brimming with momentum, is striking, and both the lyrics and vocals evoke the feeling of sprinting through one’s youth.
RaijinJohn Philip Sousa
This is a commercial introducing how ALAI, a medication marketed by Taisho Pharmaceutical that reduces visceral fat, produces its effects.
By understanding the mechanism and the specific results, you can properly focus on the important question of whether it’s right for you.
The music that further emphasizes the positive mood depicted in the video is John Philip Sousa’s “The Thunderer.” It’s a piece notable for its combination of strength and lightness, and its bright atmosphere clearly conveys a forward-looking attitude.
PROMISE “I DO” featuring UTADA HIKARUMaki Ohguro
Maki Ohguro’s “Promise ‘I Do’” is a track included on her 2001 album O.
It’s powerful yet set to a gentle rhythm, conveying a strong will to move forward.
Another highlight is that Hikaru Utada appears as a guest, adding a stylish atmosphere with her vocals.
It’s a song that evokes the determination to look ahead and the mindset of psyching yourself up.
Original songTamakoze
This commercial aired at the end of 2017, just before Shohei Ohtani moved to play in the United States.
With the narration saying “I want to be number one,” Ohtani’s close-up expression looks incredibly reassuring.
A bold, rock-inspired, fighting-spirit BGM plays in the background, leaving a strong impression of the spot.
The composition was handled by Tamakoze, a creator of commercial music, with Takeshi Gonda of the rock band GRiP participating as producer.
Urashima Taro
This commercial uses a unique premise—what if Urashima Taro had indigestion?—and conveys the effects of Taisho Kampo Stomach Medicine through soft, picture book-like animation.
Seeing Urashima Taro looking displeased in front of the lavish Ryugu-jo feast, Otohime hurriedly prepares even more extravagant dishes, creating a vicious cycle.
In the end, he admits he’s suffering from indigestion, and the story shifts to resolving it with Taisho Kampo Stomach Medicine.
Another key point is the use of the children’s song “Urashima Taro,” which adds a light, buoyant touch.
Soldier, run.B’z
“Tsuwamono, Hashiru” (Soldiers, Run) was written as the theme song for Lipovitan D’s commercial supporting Japan’s national rugby team.
When you hear the chorus that often played in the ad, you can feel its power and strong message as a fight song for the Japan rugby squad.
The track is included on their 21st album, “NEW LOVE,” released in 2019.
It’s a number that gives strength not only to athletes, but also to anyone who’s feeling a bit worn out by everyday life.