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[From timeless classics to the latest hits] A roundup of catchy commercial songs

[From timeless classics to the latest hits] A roundup of catchy commercial songs
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[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

From timeless classics to the latest hits: A roundup of catchy commercial songs (1–10)

KOSÉ SEKKISEI: 'i Bright. More translucent than snow.'

iNEW!Number_i

“SEKKISEI” TV commercial: “i Bright. More translucent than snow.” 30-second version

This song, included on the 2024 release “No.

O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.

Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.

The song was used in 2025 for SEKKISEI’s commercial “i Bright.

Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.

Sports Depot / Alpen “Black Friday Sale” version

Sunny with occasional cloudsNEW!Sukima Switch

SUKIMASWITCH – “Sunny with Occasional Clouds” Music Video: SUKIMASWITCH – HARETOKIDOKIKUMORI Music Video
Clear, sometimes cloudy NEW! Sukima Switch
Sports Depot / Alpen Black Friday Sale

This is a song used to underscore a commercial for Sports Depot and Alpen’s Black Friday sale that straightforwardly highlights what products are on offer, emphasizing that direct, no-nonsense vibe.

With its bright, mid-tempo sound by Sukima Switch, it evokes a sense of hope looking toward the future.

In interviews, they’ve also mentioned that their experience of the Great East Japan Earthquake is reflected in the piece, instilling the importance of human bonds amid hardship and the will to move forward.

The lyrics, which overlay scenes of nature with human interactions, are also striking and convey a sense of progressing toward a brighter future.

Nihon Techno: 'Behind It All Are the Engineers' Edition

Always by your sideNEW!Ryuichi Kawamura

Nihon Techno commercial jingle “Always By Your Side”
Always by your side NEW! Ryuichi Kawamura
[Nihon Techno TV Commercial] "Behind It All Are Engineers" 30-second Version (from March 2025)

Written in 2023 and featured as a commercial song for Nihon Techno, this track is a piano ballad that conveys a straightforward love: although I’m far from perfect, I want to stay by the side of the person I cherish to keep their smile alive.

Ryuichi Kawamura’s signature, lustrous vocals are on full display, and many listeners likely found themselves captivated.

In addition to this song being used in a commercial, Kawamura’s works had been featured in ads before, and he also composed the company song for Nihon Techno.

Bandai guigui

Cannot stop the queue!NEW!CUTIE STREET

[MV] CUTIE STREET "Can't Stop at the Queue!"
Can't stop in the queue! NEW! CUTIE STREET
On sale Saturday, November 29! Gooey Gooey Slime! Official ambassador “CUTIE STREET” TV commercial released!

CUTIE STREET appeared in the introductory commercial for GuiGui Slime—a product that became a hot topic in the U.

S.

and has now made its Japan debut—and their song was also used as the BGM.

The commercial shows the members playing with GuiGui, and many viewers were likely drawn to its fun and adorable appeal.

The track playing in the background is “Can’t Stop the Cue!” released in May 2025.

Packed with a powerful message about charging forward and living life to the fullest, it’s a song that blows away your worries.

Daiichi Construction Industry 'Promo' Edition

Eternal BoyNEW!MEGA SHINNOSUKE

Mega Shinnosuke – Eternal Boy (Official Music Video)
Eternal Boy NEW! MEGA SHINNOSUKE
Daichi Construction Industry 'Promo' Version

Aired in November 2025, this is a teaser commercial for Daiken Construction’s TV ads that will begin airing in January 2026.

It seems to be a promo for the launch of a new anime-style commercial series.

Set with the pacing of an anime “next episode” preview, the spot features singer-songwriter Mega Shinnosuke’s song “Eien no Shonen” (Eternal Boy) as its background track.

The lyrics convey a disarmingly straightforward sincerity that echoes the title, and many listeners will likely feel their long-forgotten earnest feelings welling up again.

Coupled with its catchy, familiar guitar-rock sound, it’s a track that really sets the heart on fire.

Universal Music “Heisei Love’s Conclusion” Version

me me sheNEW!RADWIMPS

RADWIMPS – me me she [Official Music Video]
me me sheNEW!RADWIMPS
#Let's listen to the playlist - Heisei "Love's Outcome" Edition - (30-second ver.)

This is the song used in Universal Music’s “#Let’s Listen to Playlists” campaign commercial, where Ren Nagase and Nanoka Hara recreate the world of Heisei-era love songs.

It’s a calm ballad by RADWIMPS, and its gentle, conversational structure conveys a serene atmosphere.

The lyrics seem to express the regret that follows a love that has ended, depicting a poignant sadness with words that suggest lingering affection smoldering in the heart.

It’s a song that strongly conveys feelings of lingering attachment—being unable to dislike someone even after parting, and feeling your affection only grow larger.

LOWYA “Functional Interior” Version / “Guest Visit” Version

cream sodaNEW!Oishikuru Melonpan

oishiku ru melonpan “Cream Soda” Music Video
Cream Soda NEW! Oishikuru Melon Pan
[LOWYA] New TV Commercial: “Functional Interior” Edition

This is a song used in a commercial that depicts how LOWYA’s functional interior items help tidy up a room, where it’s used to emphasize a bright, uplifting mood.

The track is notable for its light tempo and sound, and its bouncy rhythm evokes a rising sense of excitement.

Although the lyrics are bittersweet, portraying passing days and a fading love, the way they’re sung with lightness conveys a feeling of moving forward.

By pairing sorrowful lyrics with a buoyant rhythm, the song seems to express the idea of forgetting unpleasant things and living positively.

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