A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
Uni-Charm handles a wide range of hygiene products, including diapers for children, sanitary products, and adult diapers.
Many of you have probably heard product names like “Moony Man” or “Lifree,” right?
In this article, we’ll introduce a selection of commercials for Uni-Charm’s products all at once.
Because these are items that touch the skin, the commercials are characterized by warm presentations that emphasize reassurance.
Please enjoy them while paying attention to each commercial’s story and direction.
Uni-Charm commercial roundup. A compilation of diaper and menstrual product commercials (1–10)
Unicharm Moony Baby Wipes Soft Material Tomica Design: “Let’s Play with Baby Wipes” Version / “What My Child Is Playing With Is…” VersionNEW!
This commercial expresses how Moony’s baby wipes are designed and feel in a way that’s close to children, overlapping that with images of kids having fun.
Here, it introduces wipes featuring Tomica designs, showing how their appearance alone can delight children.
It also highlights that the wipes are kept close to where kids play, conveying that they’re ready to use right away when needed.
Unicharm MannerWear: “Stretchy and Comfortable! Let’s Go Out Together” EditionNEW!
In this commercial introducing doggie diapers (manners wear), it highlights not only the product’s comfort but also the joy of being able to go anywhere together when your dog wears them.
The ad showcases a dog running to emphasize the stretchiness that allows easy movement even while wearing the diapers.
It also conveys the happiness of going out together without worrying about bathroom breaks, making it clear that this is an essential item for people living with dogs.
Unicharm Sofy Super Night Shorts “Self-Care” EditionMizuki Yoshida
In the commercial introducing Sofy Ultra Night Shorts, Mitsuki Yoshida highlights the product’s appeal.
Because they’re shorts-style pads, you just slip them on—perfect for days when you want a gentle, comfortable fit and a relaxed mood.
By showing Yoshida spending a quiet time at home, the ad conveys the product’s pleasant feel and reassuring protection.
Unicharm Sofy Hadaomoi Organic Cotton 'Working Cotton' Edition
This is a promotional commercial introducing a product from the Hadaomoi series, known for being gentle on the skin, that uses 100% organic cotton.
It highlights not only its ability to absorb menstrual flow but also sweat, emphasizing comfortable wear.
The commercial has a calm atmosphere that perfectly matches the product’s image.
Unicharm Oyasumiman “Proof” Version / “VS” Version
Here’s a commercial that highlights the high absorbency of Oyasumiman Ultra-Strong Absorption diapers for children.
It claims they can absorb as much as eight full pees without leaking, and in the ad they actually conduct an experiment where the diaper soaks up the amount of liquid equivalent to eight pees.
It successfully absorbs all the liquid without any leaking.
Seeing the performance demonstrated like this instantly builds trust, doesn’t it?
Unicharm Silcot “BRUNO COLOR” Edition
This commercial highlights how easy BRUNO COLOR by Silcot is to use, while also conveying that its appearance blends seamlessly into interior decor.
It shows scenes of making dishes like takoyaki right at the table, and the quick wipe-up of spills expresses its user-friendliness.
Because there are few words, the convenience of being able to grab it immediately when you want to use it is emphasized even more.
Another key point is how well it blends in with the colorful items placed on the table.
Unicharm Silcot Facial Towel Bare Skin Feeling Premium “Dr. Arata Tomori” VersionArata Tomori
This commercial clearly explains what features Silcot’s Facial Towel, S hadahada Omoi Premium, offers and how it affects the skin.
It focuses on skin friction, emphasizing that because it’s a clean, low-friction wipe, it causes less damage.
It also highlights its advanced performance: even with minimal friction, it thoroughly wipes away moisture.
The explanation-driven visuals make the message feel all the more convincing.