Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (1–10)
Miss Brand-New DaySouthern All Stars
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.
LIVE IT UP! (feat. Furui Riho)Ayumu Imazu
This is a promotional commercial introducing UT, UNIQLO’s T-shirt series featuring collaborations with various companies and works.
In the ad, the lineup is showcased one after another, and there’s surely at least one T-shirt that makes you think, “I want that!” The commercial ends with a scene where Ayumu Imazu and Riho Furui, who provide the BGM for the ad, are wearing T-shirts with the same design.
The background track, created specifically for this commercial, is titled “LIVE IT UP! (feat.
Riho Furui).” It’s a bright, stylish song that really lifts your mood when you listen to it!
Forgotten Big WaveSouthern All Stars
This commercial highlights the greatest appeal of UNIQLO’s popular AIRism line—its feel on the skin.
Featuring Haruka Ayase and Yuka Mukai, their smiles and the way they wear AIRism clearly convey its relaxed comfort.
Enhancing that soothing atmosphere is the song “Wasurerareta Big Wave” by Southern All Stars.
With a gentle sound that evokes a calm seaside and lyrics that look back on memories, it also brings a touch of wistfulness.
NEVER FALL IN LOVE AGAINSouthern All Stars
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
bullseyeNEW!Haruka Ayase
In the commercial announcing UNIQLO’s 2025 Thank You Festival, cheerful shoppers are shown enjoying their purchases.
Haruka Ayase, a LifeWear Special Ambassador, also appears, conveying the great deals available during the festival to a parody of Linda Yamamoto’s song “Neraiuchi.” When the ad is displayed on the large in-store screens, she even performs a dance to the chorus, which might make some viewers feel nostalgic and start humming along.
Kamakura On The BeachHaruko
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.
Love is like a flower (Ole!)Southern All Stars
This commercial showcases the warmth and sense of reassurance that UNIQLO’s Pufftech offers, conveyed through appearances by Haruka Ayase and Kohei Matsushita.
It also highlights the compactness that lets you quickly pull it out when you feel cold, expressing a balance of ease of use and effectiveness.
The song that further accentuates the comfort and warmth portrayed in the visuals is Southern All Stars’ “Ai wa Hana no You ni (Ole!).” With its Spain-inspired sound and lyrics, the track leaves a strong impression, evoking both lightness and a passionate atmosphere.