Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose song is this?] UNIQLO’s commercial songs: A roundup of popular CM tracks (61–70)
Go for it!Nakajima Miyuki
This is the commercial for UNIQLO’s functional innerwear HEATTECH, titled “Warmth is Power.” The ad features people working hard in what looks like bitterly cold conditions.
The song is “Fight!” by Miyuki Nakajima, well known both as a commercial song and as a frequently covered track.
Released in 1994, it’s a song beloved by a wide range of generations.
In the CM, the opening piano performance is by Harami-chan, a YouTuber pianist.
It’s a timeless classic that will continue to be loved.
DarlingKuwata Keisuke
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.
you should see me in a crownBillie Eilish
In addition to her work as an artist, Billie Eilish is constantly in the spotlight for her remarks and fashion.
She collaborated with Japanese pop artist Takashi Murakami on a UT campaign, the “Billie Eilish × Takashi Murakami UT Collaboration” commercial.
Although it’s a UT collaboration ad, there’s actually an animated version of this song that was also created in collaboration with Murakami.
Even when you read the lyrics in Japanese, the track gives off a somewhat dark vibe, but in the collaborative music video with Murakami, it comes across as a very cool song.
Original song
A UNIQLO “Ultra Stretch” series commercial released around fall 2018.
It proposes a “loungewear style” that combines superb comfort with flexible styling.
The visuals convey how comfortable the clothes feel, and since they’re stylish, they seem perfect both as room wear and for quick outings.
An original song is used for the BGM, enhancing the chic and stylish vibe.
BAN BAN BANKUWATA BAND
This video promotes UNIQLO’s wide range of T-shirt colors and introduces the natural landscapes each color evokes.
The final shot, where a variety of T-shirts come together, is striking, and the dancing and smiles convey a clear sense of freedom of movement and comfort.
Adding to the lively atmosphere of the commercial is KUWATA BAND’s “BAN BAN BAN.” Released in 1986 as the debut single of KUWATA BAND following Southern All Stars’ hiatus, the song retains a pop sound that carries over from Southern All Stars while introducing new messages and choral work.
It’s a track that delivers not only fun, but also a powerful sense of forging ahead into the future.
Minna no UtaSazan Ōrusutāzu
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
Ogre Pants
This is a commercial that introduces great Uniqlo deals during Golden Week to make the holidays even more fun.
As two boxes rotate, the featured products and numbers switch, clearly conveying that many items are a bargain.
What really accentuates the value expressed through these simple visuals is a parody version of the well-known children’s song “Oni no Pantsu.” The lyrics describe Uniqlo’s special offers, and the light, catchy rhythm makes the sense of fun really come through.