Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO commercial music: A roundup of popular commercial songs (81–90)
A Hint of SpringJonathan Dreifuss
The song used in UNIQLO’s spring bottoms commercial is composed by Jonathan Dreyfus.
The people appearing in the ad are popular models such as Yuka Mannami and Kemio.
This product—and this song, which conveys a sense of maturity and nobility—makes those already smart and cool models look even cooler and more grown-up.
Listening to the song on its own, it seems like it would also suit a more subdued, adult-oriented commercial, but the contrast of using it in a spot featuring young models who are on their way to becoming adults is cool in its imbalance!
Come Get It BaePharrell Williams
The 2014 commercial song for UT, the T-shirts sold by Uniqlo, is “Come Get It Bae” by Pharrell Williams, who is hugely popular in Japan.
Pharrell himself even appears in the commercial.
The upbeat, lively melody perfectly matches the vibe of UT, which offers a wide range of designs—cute, funny, and collaborations with various characters.
It makes you feel like you want to start dancing the moment you put on a Uniqlo T-shirt!
medleyKenshi Yonezu
This is a Uniqlo commercial introducing collaboration T-shirts with Kenshi Yonezu.
Music videos from his past songs play one after another, and T-shirts printed with each single’s cover art are showcased.
The commercial itself is irresistible for fans, and I imagine quite a few of them are thinking, “I want to collect every T-shirt!”
Oath to the Morning SunAnri Kumaki
A Uniqlo Wide Leg Jeans commercial that feels like a bittersweet drama starring Kenichi Matsuyama and Eriko Sato.
Everything about it somehow tightens your chest, and that rising sense of poignancy is amplified by the CM song, Anri Kumaki’s “Asahi no Chikai” (Vow of the Morning Sun).
Even if you’re feeling great right now, with no worries at all, this is a song packed with a kind of sentimentality that pricks at some unknown place inside you.
Despite the gentle vocals, it makes you think deeply—and it squeezes your heart.
MERRY X’MAS IN SUMMERKUWATA BAND
This is a commercial promoting Uniqlo’s AIRism, which lets you really feel cool even in the hot summer.
The striking visual is that snow is falling only around the person wearing it, slightly exaggerating the coolness they’re experiencing.
What emphasizes that coolness in the CM is KUWATA BAND’s “MERRY X’MAS IN SUMMER,” a song released in 1986.
As the title suggests, it portrays a Christmas in summer, and the lyrics convey a curious sense of seasonality.
Both the vocals and the sound have a gentle atmosphere, making it a song that seems to express a relaxed, gentle kind of happiness.
Original song
This is a commercial introducing UNIQLO’s jogger pants.
The ad showcases the appeal of jogger pants that work both on and off duty, expressed through Haruka Ayase’s light, dynamic movements.
Set against a simple white backdrop, the scenes of Ayase walking and running in the joggers are striking.
The background music is an original track with a distinctive rhythm, further highlighting the product’s appeal.
Paired with the tagline “For on and off,” the commercial effectively conveys the high versatility of the jogger pants.